Demand Generation Manager
Vibes
Chicago, IL (Remote)
$130K/yr - $150K/yrIn-houseFull-timeMid level6+ years exp.
7 hrs ago
Demand Generation Specialist
Charlotte, NC (Remote)
Salary Not AvailableMid Level5+ years expFull time
Posted 2 months ago
Top 1% of applicants do these two things.
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Job Summary
Own regional demand generation by planning and executing multi‑channel campaigns, optimizing digital presence, and accelerating pipeline through collaboration with sales and partners.
- Drive end-to-end demand programs across paid media, email, events, webinars, and landing pages.
- Coordinate with sales engineers, channel managers, and regional marketing to align assets and optimize conversion across the journey.
- Design nurture flows, lead scoring, and measurement of MQLs/SQLs, pipeline influence, and CPA.
Job Description
Responsibilities
- Execute demand generation programs aligned with global Go‑To‑Market campaigns and launches.
- Activate campaigns across digital and offline channels (paid media, email, events, landing pages, webinars).
- Own digital presence across the region: optimize website/landing pages for industrial keywords, manage PPC (Google Ads), and track performance.
- Localize content for key markets (language, style, tonality etc.) using freelancers and agencies as needed.
- Partner closely with sales engineers, application specialists, and global marketing for campaign alignment and asset sharing.
- Coordinate with Channel Managers to ensure channels are sequenced and optimized for conversion. Support both new customer acquisition and pipeline acceleration initiatives.
- Work with Marketing Managers and Channel Managers to ensure campaigns are properly tracked and automated.
- Design and manage nurture journeys, lead scoring, and conversion paths.
- Identify friction points in the customer journey and propose optimization actions.
- Ensure consistent CTAs, offers, and content progression across touchpoints.
Plansee Group
We specialize in the processing of molybdenum and tungsten. Ceratizit processes tungsten carbide into tools. Plansee processes molybdenum and tungsten metals into semifinished products and components.The supply of our key raw materials molybdenum and tungsten is also guaranteed. Global Tungsten & Powders supplies tungsten and tungsten carbide powder both to the Plansee Group as well as to external customers. Molymet supplies molybdenum powder.
