Demand Generation Specialist

Boca Raton, FL (Remote)

Salary Not AvailableMid Level3+ years expOther

Posted 2 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own multi-channel demand-gen execution and measurement, turning segment-specific campaigns into synchronized launches, clear funnels, and data-driven spend optimization.

  • Demand Generation Execution: coordinate emails, landing pages, and ads across segments for synchronized launches.
  • Performance & Data Hygiene: track MQLs–SQLs–Pipeline, publish trends, and maintain clean CRM/MA data for reporting.
  • Cross-Functional Leadership: act as a liaison between Demand Gen, Creative/Operations/Content to keep deliverables on track.

Job Description

Responsibilities

  • Partner closely with the Demand Generation Manager to coordinate multi-channel campaigns, ensuring all digital assets (emails, landing pages, and ads) are synchronized and ready for launch .
  • Depending on your assigned segment, you will either develop strategies that prioritize task automation for resource-constrained small practices (Key Segment) or address more complex objectives like multi-site optimization, TCO, and staff retention (Strategic Segment) .
  • Assist in driving project timelines and keeping cross-functional teams like Creative, Operations, and Content perfectly aligned on upcoming deliverables .
  • Own the day-to-day tracking of marketing campaign performance metrics across the entire demand generation funnel, including MQLs, SALs, SQLs, and Pipeline .
  • Compile weekly and monthly performance reports, identifying key trends and providing initial observations to help optimize our marketing spend .
  • Maintain excellent data hygiene within our CRM and marketing automation platforms to guarantee reporting accuracy .
  • Support overall budget tracking and vendor management tasks while organizing internal documentation, campaign calendars, and creative brief repositories .
  • Schedule and prepare for weekly segment meetings, which includes collaborative agenda setting and capturing actionable next steps .
  • Attend strategic meetings for both segments and act as a central liaison between the Demand Gen and Sales Development teams to keep lead follow-up processes running seamlessly .
  • Stay updated on ModMed’s evolving product offerings to effectively articulate how our technology solves specific buyer pain points—whether providing "time-back" solutions for independent doctors or driving efficiency and positive staff environments for multi-site groups .

Requirements

  • - Bachelor 0s degree in Marketing, Communications, Business, or a related field .
  • - 1–3 years of hands-on experience in a marketing or similar role .
  • - Required familiarity with Excel or Google Sheets; prior exposure to Salesforce is considered a strong plus .
  • - Robust organizational skills, attention to detail, and a proven ability to successfully manage multiple tasks at once .
  • - A natural curiosity for discovering "the why" behind data and numbers, paired with an eagerness to learn data-driven decision-making .

    Benefits

    • United States
    • - Comprehensive medical, dental, and vision benefits, including a company Health Savings Account contribution,
    • - 401(k): ModMed provides a matching contribution each payday of 50% of your contribution deferred on up to 6% of your compensation. After one year of employment with ModMed, 100% of any matching contribution you receive is yours to keep.
    • - Generous Paid Time Off and Paid Parental Leave programs,
    • - Company paid Life and Disability benefits, Flexible Spending Account, and Employee Assistance Programs,
    • - Company-sponsored Business Resource & Special Interest Groups that provide engaged and supportive communities within ModMed,
    • - Professional development opportunities, including tuition reimbursement programs and unlimited access to LinkedIn Learning ,
    • - Global presence and in-person collaboration opportunities; dog-friendly HQ (US), Hybrid office-based roles and remote availability for some roles,
    • - Weekly catered breakfast and lunch, treadmill workstations, Zen, and wellness rooms within our BRIC headquarters.
    ModMed logo

    ModMed

    At ModMed, we empower medical practices to grow and scale by delivering better patient experiences with cloud, data and AI technologies. Leveraging extensive clinical datasets, we design intelligent software solutions to simplify, automate and streamline clinical workflows and drive practice efficiency. Our specialty-specific EHR, practice management, revenue cycle management and analytics solutions, as well as products for patient engagement, payment processing and marketing, are trusted by over 40,000 providers to drive clinical and operational success. Come visit us at www.modmed.com.

    Founded in 1997
    Boca Raton, Florida, USA
    2K employees (79 in marketing)