Responsibilities

• Build and execute multi-touch outbound campaigns across email, LinkedIn, and digital channels, targeting named accounts in priority verticals
• Own the demand generation tech stack, including HubSpot, data enrichment tools, LinkedIn Sales Navigator, and paid LinkedIn for retargeting
• Build and maintain segmented target account lists with structured tiering against Hallcon's account qualification criteria
• Design HubSpot sequences, workflows, and automations that move prospects from first touch through marketing-qualified handoff to sales
• Partner directly with our sellers to refine targeting and increase pipeline conversion
• Produce campaign assets including email copy, landing page content, and short-form supporting content
• Report weekly on campaign metrics: meetings booked, opportunities created, pipeline sourced, cost per qualified meeting, and conversion rates by stage
• Continuously optimize campaign performance through A/B testing, iteration, and channel-mix adjustment

Requirements

• 2-5 years of hands-on experience in B2B demand generation, growth marketing, or sales development
• Demonstrated experience operating modern marketing technology stacks, with deep proficiency in at least one major marketing automation platform, HubSpot strongly preferred
• Hands-on experience with data and enrichment tools (Clay, Apollo, ZoomInfo, Cognism, or equivalent)
• Track record of building outbound campaigns that produced measurable pipeline outcomes
• Strong writing skills
• Bachelor's degree or equivalent combination of education and experience

Preferred

• Background in B2B marketing, understanding how technical buyers research, evaluate, and buy
• Experience with account-based marketing and named-account targeting
• Familiarity with paid LinkedIn campaign management and account-level retargeting
• Working knowledge of email deliverability, sender reputation, and list hygiene
• Experience experimenting with AI-powered marketing tooling and a willingness to test, evaluate, and adopt fast

Benefits

• We offer competitive compensation, comprehensive benefits, exceptional growth potential and stability, all within a professional, yet casual work environment.