Demand Generation Specialist

Boston, MA (Hybrid)

$80K/yr – $90K/yrEntry Level, Mid Level2+ years expFull time

Posted 5 months ago

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Job Description

Responsibilities

  • Campaign Execution: In collaboration with the broader marketing team, execute multi-channel campaigns across email, content syndication, webinars, events, ABM, and paid media.
  • Coordinate timelines, assets, and cross-functional stakeholders.
  • Support Demand Generation Manager as needed.
  • Webinars & Regional Events: Own execution of our regional events and trade shows in partnership with local teams.
  • Partner with Brand and Content to execute webinars end-to-end (planning, promotion, execution, follow-up).
  • Report on performance and pipeline impact.
  • Reporting & Optimization: Track MQL, pipeline, and campaign performance.
  • Identify optimization opportunities and recommend improvements.

Requirements

  • 2-4 years in B2B SaaS marketing or demand generation
  • Experience supporting or owning multi-channel campaigns
  • Familiarity with marketing automation and CRM systems
  • Strong organizational and project management skills
  • Comfort working with performance data
  • Interest in growing into a strategic demand generation role
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AppBuddy

AppBuddy helps users integrate any data from any cloud to manage the entire customer lifecycle in one actionable view. As the leading provider in cloud-based CRM and business process productivity software, AppBuddy helps enterprise companies increase sales productivity and forecast accuracy, and deliver excellent customer support and a consistent customer experience delivery throughout the entire customer lifecycle.

Founded in 2009
Millbrae, California, USA