Responsibilities

• Own and execute Digs’ full-funnel demand strategy, driving MQLs, SQLs, pipeline, and ARR
• Partner with Sales on ICPs, funnel metrics, pipeline targets, and conversion goals
• Build, optimize, and manage lead scoring, routing, and lifecycle nurture programs
• Develop integrated campaigns and automation that move buyers efficiently through the funnel
• Oversee lifecycle marketing across acquisition, onboarding, expansion, and re-engagement
• Translate product launches, events, and sales priorities into demand-driving campaigns
• Define success metrics, build dashboards, and leverage analytics to optimize programs
• Support digital channel optimization across website, email, paid media, and social
• Identify new growth levers, market opportunities, and test scalable campaigns

Requirements

• Proven experience leading demand generation in a B2B or SaaS environment
• Strong track record of driving pipeline, revenue, and measurable ROI
• Hands-on with marketing automation, CRM, and analytics platforms, including HubSpot, Webflow, and Zapier
• Strong analytical skills and ability to translate data into actionable insights
• Excellent cross-functional communication and stakeholder management
• Thrives in an early- stage environment with high ownership, autonomy, and curiosity
• Comfortable balancing strategy and execution in a fast-paced, growth-focused organization

Benefits

• Competitive salary and generous equity
• Full health, dental, and vision with 100% premium coverage for you and your dependents
• Unlimited PTO and the expectation to actively use it with a minimum of three (3) weeks
• Fifteen (15) paid holidays per year
• 401K
• Paid parental leave
• Local or remote, we like to keep it fun-virtual hangouts, office vibes, and team outings all included. Hybrid gives you the perfect mix of focus and connection.