Demand Generation Operations Analyst

Responsibilities

• Cadence Build & Administration
• Build, configure, and maintain outbound cadences in Salesforce under direction from the Demand Generation & BDR Manager.
• Manage list loads, monitor enrollment and step progression, and correct data quality issues as they arise.
• Prospect List Development
• Develop net new target lists for BDR outbound using Salesforce, third-party data sources, and defined ICP criteria.
• Verify contact accuracy and deduplicate against existing accounts prior to load.
• BDR Performance Reporting
• Build and maintain the recurring reporting package covering BDR activity volume, cadence throughput, meeting generation, and resulting pipeline.
• Flag material changes or anomalies in the numbers to the Demand Generation & BDR Manager.
• Performance Insights

Requirements

• Bachelor's degree in Business, Economics, Data Analytics, Marketing, or related field required.
• Minimum of 1 year of experience in Demand Generation, Sales Operations, Revenue Operations, Marketing Operations, or GTM Analytics.
• Advanced Excel proficiency (pivot tables, lookups, data cleanup, basic scenario modeling).
• Strong Salesforce reporting and dashboard building experience.
• Strong written and verbal communication; able to present findings clearly to a sales audience.
• Exceptional attention to detail, particularly in data accuracy and reconciliation.
• Ability to manage multiple concurrent requests, hold to committed timelines, and follow through without close supervision.
• Comfortable working in a fast-paced, cross-functional environment.

Preferred

• Experience building or administering sales engagement cadences (Salesforce Sales Engagement, Salesloft, Outreach, or similar).
• Familiarity with data enrichment and segmentation tools (D&B, ZoomInfo, 6sense, etc.).
• Experience with AI tools like Claude, Copilot, ChatGPT, etc.