Demand Generation Lead
Superhuman
California, MO (Remote)
$180K/yr - $220K/yrIn-houseFull-timeSenior level
4 hrs ago
Demand Generation and Marketing Operations Manager
Bloomington, MN (On-site)
$110K/yr – $165K/yrSenior Level5+ years expFull time
Posted 2 days ago
Job Summary
Own the marketing technology, data governance, and attribution framework to drive demand generation, ABM, and lifecycle marketing, partnering with marketing, sales, and IT to optimize journeys and measure revenue impact.
- Lead marketing automation, segmentation, and lifecycle programs
- Build dashboards, attribution models, and KPI frameworks
- Align audience targeting with growth objectives and cross-functional collaboration
Job Description
Responsibilities
- Manage marketing technology, CRM integration, customer data, and campaign infrastructure
- Lead marketing automation, nurture programs, lead scoring, segmentation, and lifecycle marketing initiatives
- Develop audience targeting and account-based marketing (ABM) strategies aligned with business growth objectives
- Partner with marketing and web teams to improve customer journeys, lead generation, personalization, and conversion performance
- Oversee lead management, routing, and marketing-to-sales handoff processes
- Build dashboards, reporting, attribution models, and KPI frameworks to measure marketing effectiveness and revenue impact
- Drive campaign testing, optimization, and continuous performance improvement
- Establish standards for data quality, automation, tagging, and reporting governance
- Ensure customer data accuracy for effective targeting and segmentation
- Evaluate and implement AI, automation, and emerging marketing technologies to improve efficiency and results
Requirements
- Bachelor's degree in Marketing, Business, Analytics, Information Systems, or related field
- 5+ years of experience in demand generation, marketing operations, marketing automation, or revenue marketing
- Proven success with demand generation, ABM, customer journey management, and marketing automation programs
- Experience with CRM systems, marketing automation platforms, lead management, and digital targeting strategies
- Strong knowledge of B2B sales cycles, funnel management, and marketing-to-sales processes
- Experience developing analytics, dashboards, attribution models, and performance reporting
- Strong analytical, technical, and strategic thinking skills
- Ability to collaborate effectively across marketing, sales, IT, analytics, and business teams
- Comfortable working in a transforming environment where processes, platforms, and measurement practices are evolving and being standardized
Benefits
- Health, Dental, Vision and Life Insurance
- 15 days of PTO your first year, accrual starts day 1
- 9 paid holidays
- 401(k) plan with company contribution and match
- HSA (Health Savings Account), Ziegler contributes up to $1000 tax-free each year
- Short-Term and Long-Term Disability Insurance, FSA & EAP
- Paid Parental Leave & Funeral Leave
- Fitness membership discount
- Education Assistance
Ziegler Caterpillar
Ziegler CAT is one of the largest and most successful Cat® dealers in the U.S., representing the full line of industry-leading Cat equipment, generators, and truck engines in Minnesota and Iowa. We also sell and support Fendt, Massey Ferguson, and Brandt® agricultural equipment in Minnesota, Iowa, and north-western Missouri.Our Visions is to provide unparalleled experience through high-performing employees, operational excellence, and digital innovation. Our Mission is to maximize uptime for our customers in the communities we serve. We strive for excellence and integrity in the conduct of our business.EEO Employer/Vet/DisabledWant to learn more about Ziegler CAT? Check out our website!
Salaries
Posted range
$110K/yr – $165K/yr
Taken straight from the job posting.
Demand Generation median pay in the United States
Most pay falls between $90K and $163K. Based on 882 salaries.
Marketing Team
Median Tenure
6.4 years
Marketing Roles Posted (Last 30 Days)
2
Traffic Signals
Monthly Visitors
28.4K
Monthly Google Ads Budget
$27.8K
Traffic Source Mix
Search
36.3%
Direct
49.1%
Referral
6.6%
Social
6.5%
Paid
1.4%
Headcount Trend
Current headcount: ~1K
Links
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