Demand Generation Marketing Manager at Granicus | USA | $76K/yr – $106K/yr

Demand Generation Marketing Manager

USA (Remote)

$76K/yr – $106K/yrSenior Level5+ years expFull time

Posted 3 months ago

Job Summary

Own the demand engine for government-focused AI products, turning strategy into cross‑channel programs and event activations while turning buyer feedback into leadership guidance.

Own cross‑channel Demand Strategy with ABM for government buyers and select global markets.
Lead events activation including pre, live, and post engagements with Events Ops support.
Turn performance insights and buyer intel into leadership-ready recommendations for Growth and PMM.

Job Description

Responsibilities

Activate Demand Strategy
Translate approved marketing and product strategies into integrated demand programs for emerging technology and AI products, focused primarily on state and local government segments, with support as needed for select global markets including the UK and Australia.
Own the organic social activation of all campaigns, ensuring consistent presence, messaging, and amplification across channels.
Launch and activate the marketing programs to drive awareness, engagement, and pipeline for emerging AI products, in close partnership with Marketing and Events Operations for execution support.
Share market feedback, performance insights, and buyer intelligence back to Growth Marketing and Product Marketing leadership.
Drive Integrated Events & Executive Engagement Activation
Execute event marketing strategy and activation for paid events across in‑person events and virtual programs. Define pre‑event, live event, and post‑event activations while partnering closely with Events Operations to execute event production and logistics.
Lead speaking and award submissions rooted in customer success and customer marketing stories, in close partnership with Customer Marketing and Product Marketing.
Orchestrate Cross‑Channel Execution
Own execution plans, timelines, and dependencies across social, email, digital marketing, and events.
Own the organic social activation of all campaigns, ensuring consistent presence, messaging, and amplification across channels.
Ensure programs land together across channels and buyer touchpoints.
Coordinate execution with internal marketing teams and outsourced vendors.
Activate Content and Engagement by Buyer Stage
Ensure messaging accuracy and alignment to buyer stage.
Identify content gaps and opportunities by buyer stage and emerging technology use case.
Maintain an emerging technology content library and track content performance to inform optimization and activation decisions.
Monitor Performance & Feed Insights Upstream
Track performance from inquiry through SQL and pipeline contribution.
Monitor event‑sourced and influenced pipeline and acceleration.
Identify execution gaps and optimization opportunities and feed insights back to leadership.

Granicus

3.3 Glassdoor

At Granicus, our mission is to help better engage government and the people they serve. Join our team and be a part of something exceptional. With more than 2,000 employees across the globe supporting more than 7,000 public sector organizations, Granicus is a trusted partner for governments to make meaningful connections.Granicus empowers stronger relationships between government and residents across the U.S., U.K., Australia, New Zealand, and Canada. By simplifying interactions with residents, while disseminating critical information, Granicus brings governments closer to the people they serve—driving meaningful change for communities around the globe.

Founded in 1995

Denver, Colorado, USA

1.6K employees

granicus.com

51% recommend to a friend

62% CEO approval