Responsibilities

• Develop and lead multi-faceted demand generation programs from ideation to execution for the US market, focused on driving high-quality leads, building pipeline, and accelerating sales.
• Design and implement integrated marketing campaigns across channels (email, paid media, social media, webinars, content syndication, events, tradeshows, publications) to engage prospects and align with growth goals.
• Build and manage lead nurturing programs, including automated email campaigns and workflows, to drive engagement and optimize conversions at each funnel stage.
• Collaborate closely with the sales team to ensure high lead quality and seamless handoffs, and partner with product marketing to align campaign messaging with product positioning and value propositions.
• Measure, analyze, and report on campaign performance using key metrics, continuously refining strategies based on data to optimize future campaigns.
• Manage campaign budgets, ensuring optimal resource allocation and reporting on spend, ROI, and opportunities for cost optimization.
• Work with the content team to develop compelling messaging, assets, and offers (eBooks, case studies, whitepapers, ROI guides, etc.) that align with campaign goals and resonate with target audiences.
• Oversee relationships with external agencies, vendors, and partners to ensure smooth campaign execution and deliver desired outcomes.

Requirements

• 6+ years of experience in demand generation, digital marketing, or campaign management, preferably within a B2B SaaS or fintech environment
• A strong track record designing and executing integrated campaigns across multiple channels (email, paid media, social media, content marketing, and more)
• Demonstrated success driving lead generation, pipeline growth, and revenue through data-driven, multi-touch campaigns
• Deep expertise in HubSpot and Salesforce, with hands-on experience building workflows, reporting dashboards, and attribution models
• Strong analytical skills, with the ability to track, measure, and report on campaign performance and ROI at a senior level
• Proven experience working closely with sales teams to drive effective lead qualification, scoring, and nurturing
• Excellent project management skills with the ability to manage multiple campaigns and competing priorities simultaneously
• Exceptional written and verbal communication skills, with the ability to craft compelling messaging for sophisticated financial services audiences
• The ability to work collaboratively across teams and manage relationships with internal stakeholders and external vendors
• A genuine passion for demand generation, marketing innovation, and continuous learning

Benefits

• Competitive Salary: $140,000 - $170,000 (our salary bands are benchmarked at 75-90th percentile of market)
• Equity options
• 401(k) (9fin pay 3%, employee contributions are uncapped)
• Private Health Insurance, with Dental and Vision
• Paid sick leave
• Disability Insurance (New York)
• Commuter Benefit
• 25 vacation days per year
• Local public holiday
• Hybrid working model, to allow you the flexibility to decide how, where and when you do your best work