Demand Generation Manager

Responsibilities

• Developing, implementing, and optimizing full funnel, multi-touch campaigns across multiple channels (e.g., email, social media, paid ads, webinars, etc.) to generate and accelerate pipeline, drive cross sell/upsell opportunities, and increase brand awareness
• Designing programs to nurture leads through the sales funnel, ensuring alignment with Product Marketing Managers and Sales Development teams for effective lead follow-up
• Partnering with content and product teams to deliver resources like whitepapers, case studies, videos, and eBooks that align to funnel stage and target audiences to support demand generation efforts
• Monitoring campaign success metrics (e.g., conversion rates, pipeline growth, ROI) and recommending tactics to optimize results
• Collaborating with analytics teams to build dashboards and reporting tools that track success against KPI

Requirements

• Demonstrated curiosity and active exploration of AI tools, with a proven history of integrating new technologies to enhance daily workflows and augment problem-solving
• Foundational understanding of AI/ML technologies and experience leveraging, securing, or positioning AI-driven solutions to optimize outcomes within your functional domain
• 8+ years experience with demand generation marketing strategies, including paid acquisition, email marketing, content syndication and virtual events
• Knowledge of B2B tech sales cycles and buyer journeys
• Experience marketing to C-level and practitioners within technical functions at enterprise accounts
• Proficient at evaluating campaign performance metrics to inform strategy and tactics

Preferred

• Demonstrate a proven ability to leverage AI technologies and workflows to drive measurable operational efficiency
• Creative and eager to test new tactics to uncover growth opportunities
• Effective at driving stakeholder alignment on complex initiatives in fast-paced environments
• Proven track record building pipeline at both startup and enterprise levels, with proficiency in modern MarTech tools (e.g., SFDC, Marketo, Tableau, Google Suite)

Benefits

• Various health plans
• Time off plans for vacation and sick time
• Parental leave options
• Retirement options
• Education reimbursement
• In-office perks, and more!