Demand Generation Manager

USA (Remote)

$93K/yr – $144K/yrSenior Level3+ years expFull time

Posted 5 months ago

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Job Summary

Drive end-to-end B2B campaign marketing at Wrapbook, translating GTM priorities into multi-channel programs that generate pipeline and revenue.

  • Own end-to-end campaigns from plan to measurement, coordinating Product Marketing, Demand Gen, Sales, and Ops.
  • Must-have: 3+ years of experience in campaign marketing or demand generation.
  • Standout: Ability to own webinars and cross-functional launch programs end-to-end.

Job Description

Drive end-to-end B2B campaign marketing at Wrapbook, translating GTM priorities into multi-channel programs that generate pipeline and revenue.

  • Own end-to-end campaigns from plan to measurement, coordinating Product Marketing, Demand Gen, Sales, Client Ops, and Marketing Ops.
  • Must-have: 3+ years of experience in campaign marketing or demand generation.
  • Standout: Ability to own webinars and cross-functional launch programs end-to-end.

Responsibilities

  • Translate business strategy into revenue-generating campaigns: Turn GTM priorities, product launches, and revenue targets into integrated, multi-channel campaigns
  • Own the campaign operating model: coordinate campaign tactics, timelines, and stakeholders including Product Marketing, Demand Gen, Sales, Client Operations, and Marketing Ops
  • Monitor and optimize campaign efficacy: Partner with Demand Generation, Product Marketing, and Marketing Ops to drive clarity around audiences, messaging, campaign optimization, and success metrics
  • Own Wrapbook’s webinar program: Run Wrapbook webinars from concept to completion, including execution, logistics, and live event management

Requirements

  • 3+ years of experience in campaign marketing, demand generation, or integrated marketing roles
  • Proven experience owning end-to-end B2B marketing campaigns that drive pipeline and revenue impact
  • Strong understanding of evergreen, always-on, and launch-driven campaign motions
  • Highly organized operator who thrives in cross-functional, fast-moving environments
  • Strategic thinker who can connect go-to-market goals to execution details
  • Data-driven marketer who uses insights to optimize performance and inform decisions
  • Clear, confident communicator who can align stakeholders and keep teams moving forward

    Benefits

    • Unlimited Paid Time Off
    • Work from anywhere in Canada and USA
    • Health and Dental benefits
    • Up to $1,500 USD/ $2,025 CAD towards IT set up for your home
    • Up to 2% matching RRSP / 401K
    • Learning and Development opportunities
    • Up to $50 USD/ $67.50 CAD towards Internet/Cell phone service
    Wrapbook logo

    Wrapbook

    4.0 Glassdoor

    Wrapbook is the next standard in production payroll and accounting—a force multiplier that empowers finance teams in film, TV, commercials, and other media to accomplish more, faster, with greater data integrity.Wrapbook’s next-gen technology eliminates the constraints of legacy systems, bringing everything you need—payroll, startwork, accounting, and cost management—into a single platform, so you can run payroll with a click and manage your finances in real time.Our concierge service model takes a proactive approach to customer support, giving you access to top-tier expertise and fast turnaround for issues when they arise.And because our engineering team is constantly innovating, Wrapbook keeps you a step ahead of a changing industry, with over 175 new features released in the past year alone.With Wrapbook, finance teams get the speed, collaboration, answers, and confidence to run smoother, more efficient, more profitable productions.Wrapbook is backed by top-tier investors, including Jeffrey Katzenberg’s WndrCo, Andreessen Horowitz, and A* Capital.

    Founded in 2018
    New York, New York, USA
    393 employees (41 in marketing)
    77% recommend to a friend
    92% CEO approval

    Traffic Signals

    Monthly Visitors
    375.4K
    Monthly Google Ads Budget
    $28.7K
    Traffic Source Mix
    Search
    30.5%
    Direct
    62.7%
    Referral
    3.4%
    Social
    3.1%
    Paid
    0.2%

    Headcount Trend

    Current headcount: ~399

    Marketing Team

    Marketing Team Size
    27 (7% of company)

    Funding

    Total Funding
    $150.6M
    Last Raise
    $20M
    Series Unknown, 1 years ago

    Funding History

    • Sep 2024
      Series Unknown • $20M
    • Nov 2021
      Series B • $100M
    • Mar 2021
      Series A • $27M

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