Demand Generation Manager, Tesla Energy at Tesla | Palo Alto, CA | $88K/yr – $162K/yr

Tesla

Demand Generation Manager, Tesla Energy

Palo Alto, CA (On-site)

$88K/yr – $162K/yrSenior Level5+ years expFull time

Posted 6 weeks ago

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Job Summary

Own end-to-end demand-gen for Tesla Energy products with multi-channel campaigns that turn ideas into qualified leads and revenue, while aligning with sales and product teams and using data to optimize every move.

Campaign ownership across paid search, display, email, social, referrals, and owned channels to drive pipeline.
Content-to-campaign: collaborate on content that moves audiences to conversion.
Measurement and handoff: track KPIs, optimize with A/B tests, and ensure smooth lead handoff to sales.

Job Description

Campaign Strategy & Planning: Develop and execute comprehensive demand generation strategies focused on driving leads and customer acquisition across Tesla Energy's product lines
Content Development: Collaborate with the creative, content, and product teams to create compelling marketing content, such as email campaigns, landing pages, paid ads, and whitepapers, that drive engagement and conversion
Multi-Channel Campaign Management: Lead the end-to-end development, execution, and optimization of demand generation campaigns across digital platforms (including paid search, display, email, social media, affiliate networks), referral program, traditional media, and Tesla's owned channels
Performance Tracking & Optimization: Use analytics tools to measure the effectiveness of campaigns, track KPIs (e.g., lead volume, cost per lead, customer acquisition cost), and utilizing A/B testing and continuous performance monitoring to maximize campaign efficiency
Collaboration with Sales & Product Teams: Work closely with sales and product teams to ensure alignment on goals, messaging, and lead handoff, ensuring qualified leads are nurtured through the sales pipeline
Market Research & Audience Segmentation: Conduct market research and analyze data to identify target audiences and industry trends. Utilize segmentation techniques to tailor campaigns to different personas and customer needs
Budget Management: Manage campaign budgets, allocating resources effectively to maximize ROI across channels and initiatives

Tesla

3.5 Glassdoor

Tesla is accelerating the world’s transition to sustainable abundance. To achieve our mission, we're building a world powered by solar, enabled by battery storage and transported by electric vehicles. We’re committed to hiring and developing top talent from around the world for any given discipline. Headquartered in Texas, we operate six huge, vertically integrated factories across three continents. With over 100,000 employees, our teams take a first-principles approach to designing, building, selling and servicing our products in-house. Our world-class teams operate with a non-conventional philosophy of inter-disciplinary collaboration. Each member of the team is expected to challenge and to be challenged, to create, and to innovate. We’re tackling the world’s most difficult and important problems—and we wouldn’t succeed without our shared passion for making the world a better place.

Founded in 2003

Austin, Texas, USA

79K employees (5,337 in marketing)

www.tesla.com/careers

56% recommend to a friend

57% CEO approval