Responsibilities

• Develop full-funnel campaign plans, launch timelines, and budgets for enterprise and mid-market accounts.
• Build and execute integrated, multi-channel campaigns; spanning email, web, digital advertising, direct mail, and events; to drive awareness, pipeline creation, and deal acceleration.
• Partner closely with Account Executives, Key Account Managers, and BDRs to understand account needs, priorities, and buying signals that inform campaign strategy.
• Lead cross-functional collaboration across marketing, sales, and other organizations to align on campaign concepts, content requirements, messaging, and creative development.
• Work with the operations team to identify total addressable market, build out CRM data, and define segmentation for targeting and personalization.
• Define KPIs to measure campaign effectiveness, and deliver regular reporting and insights to collaborators and senior leadership.
• Monitor campaign performance, analyze results, and iterate on strategies to optimize ROI and achieve business objectives.
• Define and scale repeatable processes to expand demand generation programs across the full account portfolio.

Requirements

• 5+ years of B2B demand generation or integrated campaign experience
• Demonstrated success building and executing multi-channel campaigns that drive pipeline and revenue growth
• Strong understanding of the enterprise and mid-market buying journey, and experience tailoring campaigns to each stage of the funnel
• Experience working directly with sales teams, including account executives and key account managers
• Experience with marketing technology platforms (e.g., 6sense, Marketo)
• Ability to use data to optimize campaigns and measure performance against business goals
• Exceptional project management and cross-functional collaboration skills
• Experience thriving in fast-paced, dynamic environments
• Excellent problem-solving and analytical skills, with a track record of delivering against measurable KPIs
• Strong communication skills, with the ability to present campaign strategy and performance to senior stakeholders

Benefits

• Medical, dental and vision insurance
• Health Savings Account
• Flexible Spending Accounts
• Telehealth
• 401(k) and 401(k) match
• Life and AD&D insurance
• Short-Term and Long-Term Disability
• FTO or PTO
• Employee Well-Being program
• 11 paid holidays plus 1 inclusive holiday per year