Responsibilities

• Plan and execute end-to-end digital programs including paid social (LinkedIn, Reddit), organic social, display, retargeting, and 3rd party content syndication/CPL programs using a test and learn approach to turn successful experiments into repeatable, scalable campaign playbooks
• Own the strategy for SEO and AEO, leveraging AEO tools to operationalize AI-driven insights and influence visibility within LLM-based discovery and generative search results
• Directly oversee our paid search contractor and manage search strategy to maximize high-intent lead quality and pipeline ROI
• Design and optimize persona-specific nurture sequences and lifecycle stages to move buyers forward based on behavior and signals
• Own the tracking architecture for campaigns, maintaining high-fidelity reporting and attribution to ensure a clear view of ROI
• Partner closely with Marketing Operations to define the logic for lead scoring, automated routing, and database governance; provide strategic requirements for tracking and lifecycle stages
• Work closely with the ADR team to convert MQLs and high-intent accounts into pipeline; establish a robust feedback process to ensure lead quality and align on follow-up plays
• Partner with Event Managers to architect integrated digital promotion strategies and utilize tools like Qualified to design and execute post-event follow-up paths that convert attendees into pipeline

Requirements

• 5+ years in B2B Demand Generation within a SaaS environment
• Deep foundational knowledge across the digital stack, including Google Ads, LinkedIn Advertising, and social platforms
• Advanced proficiency in navigating complex marketing stacks, including Salesforce, Marketo/HubSpot, and Google Analytics
• Practical exposure to leveraging enrichment and intent signals through platforms such as Demandbase, 6Sense, G2, Bombora, Clearbit, or ZoomInfo
• Proven experience implementing AI-enabled workflows to accelerate copy iteration, segmentation hypothesis, and automated performance summaries within marketing operations or nurture strategies
• Analytical mindset with the ability to interpret data and translate it into actionable improvements
• Self-motivated with a high motor; thrives in fast-paced, high-growth environments; able to hit pipeline targets
• Comfortable partnering with Sales and RevOps in a multi-stage funnel and enterprise motion