Demand Generation Manager

Responsibilities

• Plan, build, launch, and optimize integrated campaigns across paid search, paid social, display and retargeting, email, content syndication, trade media, and webinars, with consistent measurement.
• Own the digital media budget, recommending where the next dollar goes and moving it when the data changes.
• Set strategy and targets for paid search, paid social, and trade publication advertising, including managing agency partners, building creative in-house when needed, and audit agency output against our standard.
• Run integrated campaign calendars so brand, content, product marketing, events, and the SDR team are working the same plays in the same weeks.
• Ensure seamless Go-to-Market performance and coordination with Sales and Client Success, including supporting continuous lead capture, scoring, routing, and speed-to-lead improvements.
• Help coordinate and manage the project calendar, ensuring our team is aligned and operating efficiently.
• In partnership with Marketing Operations, execute confidently in HubSpot Marketing Hub end-to-end: lists and segmentation, workflows, lifecycle stages, forms and progressive profiling, landing pages, smart content.
• Design and operate the nurture architecture: acquisition, segmentation, mid-funnel education, sales-assist, recycled leads, dormant reactivation, and post-sale cross-sell.
• Collaborate with Marketing Operations and Revenue Operations to enhance tech stack and integration integrity, ensuring marketing's numbers and Sales' numbers are the same.
• Identify funnel conversion optimization opportunities that enable GTM teams to convert more leads into sales.

Requirements

• A minimum of 6 years in B2B digital, growth, or performance marketing, ideally in SaaS or technology, with a track record you can talk about in numbers.
• Demonstrated ownership of an end-to-end demand engine, You've built programs, not just managed a channel or a vendor.
• Experience in a lean team where you were the person who executed the work.
• Bachelor's degree in marketing, communications, business, or a related field, or equivalent practical experience.
• Marketing automation. Advanced HubSpot Marketing Hub (or Marketo, Pardot, or similar with a demonstrated ability to move fast in HubSpot). Workflows, lifecycle architecture, segmentation, and deliverability.
• Omnichannel campaign management. Google Ads, LinkedIn Campaign Manager, Microsoft Ads, paid social, retargeting, content syndication, email, and webinars run as one program rather than five. Your ability to manage our partner agencies like a subject matter expert is crucial.
• AI automation. Fluency with modern AI tools for campaign content production, research, analysis, and workflow automation across a marketing stack, plus the judgment to know what still needs a human.
• Analytics. GA4, Salesforce reports and dashboards, HubSpot reporting, and strong spreadsheet fluency. Comfort with attribution methodology and its limits. Familiarity with a BI layer such as Tableau is a strong plus.
• Strong Working Knowledge of Marketing operations, Lead lifecycle and funnel definitions, scoring, data hygiene, campaign taxonomy, and CRM administration adjacent to Marketing Operations and Revenue Operations.
• Account-based marketing. Account tiering, intent data, account-level targeting, and running marketing and sales as one motion against a named list. Hands-on experience with an ABM or intent platform (ZoomInfo, 6sense, Demandbase, Clay, or similar).

Preferred

• Automotive retail, fleet, insurance, EHS, HR, or another regulated B2B category.
• Sales engagement platforms (Outreach, Salesloft), conversation intelligence (Chorus, Gong), and CMS work in HubSpot.

Benefits

• Medical
• Dental
• Vision
• Flexible Spending Accounts
• PTO
• Paid and Floating Holidays
• 401k with Company match and immediate vesting
• Company-funded Life Insurance
• Employee Assistance Programs
• No-cost Mental Health Benefits