Demand Generation Manager
TeamGantt
USA (Remote)
$115K/yr - $125K/yrIn-houseFull-timeSenior level5+ years exp.
21 hrs ago
Demand Generation Manager
Chicago, IL (On-site)
Salary Not AvailableFull time
Posted 3 months ago
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Job Description
Brief Description
We are looking for a highly organized, detail-oriented operator to own and scale our marketing-led outbound motion using Apollo and HubSpot.
This role sits at the intersection of marketing and lead generation. You will be responsible for translating our Account Based Marketing (ABM) strategy into structured outbound campaigns — from segmentation and targeting to crafting messaging, building and executing sequences, and optimizing performance.
This is not a traditional Sales Development Resource (SDR) role. You will not be responsible for high-volume cold calling. Instead, you will focus on key accounts, intent and signal based outbound, personalization (through AI) at scale, and consistent execution to drive pipeline.
Key Responsibilities
Outbound Campaign Execution
We are looking for a highly organized, detail-oriented operator to own and scale our marketing-led outbound motion using Apollo and HubSpot.
This role sits at the intersection of marketing and lead generation. You will be responsible for translating our Account Based Marketing (ABM) strategy into structured outbound campaigns — from segmentation and targeting to crafting messaging, building and executing sequences, and optimizing performance.
This is not a traditional Sales Development Resource (SDR) role. You will not be responsible for high-volume cold calling. Instead, you will focus on key accounts, intent and signal based outbound, personalization (through AI) at scale, and consistent execution to drive pipeline.
Key Responsibilities
Outbound Campaign Execution
- Build and manage outbound sequences in Apollo across multiple campaigns (ABM, events, industry plays, intent signals, website visitors, etc,)
- Execute multi-touch outreach (email and LinkedIn, with additional channels as needed)
- Ensure consistent follow-up and sequence performance across all campaigns
- Work within Apollo to identify and segment target accounts and contacts
- Translate ABM strategy into executable outbound lists
- Maintain clean targeting based on persona, industry, and engagement signals
- Manage the flow of contacts from HubSpot into Apollo
- Maintain and update key properties (e.g., sequence assignment, campaign tags)
- Ensure data integrity between HubSpot (system of record) and Apollo (execution layer)
- Use Apollo AI tools to generate and refine personalized outreach
- Tailor messaging based on:
- Persona (e.g., VP Supply Chain, Director of Planning)
- Industry context
- Account-specific insights
- Continuously improve messaging quality and relevance
- Monitor campaign performance (open rates, reply rates, meetings booked)
- Identify what messaging and segments are driving engagement
- Provide recommendations to improve targeting, sequencing, and messaging
- Ensure smooth handoff of engaged prospects to Sales
- Provide context on outreach history and engagement
- Collaborate on feedback loops to improve campaign effectiveness
- Experience with outbound tools such as Apollo, Outreach, Salesloft, or similar
- Bachelor's degree or equivalent in Marketing, Sales, Business Administration or related fields preferred
- Familiarity with HubSpot CRM (or similar CRM platforms)
- Strong understanding of B2B outbound and ABM strategies
- Experience in B2B SaaS or supply chain / ERP environments
- Experience working with data enrichment tools (e.g., ZoomInfo, Apollo)
- Understanding of email deliverability best practices
- Exposure to AI tools for content generation and personalization
- Creating Marketing Qualified Leads (MQL)
- Consistent execution of structured outbound campaigns
- Improved reply and meeting rates across sequences
- Clean, reliable data flow between HubSpot and Apollo
- Clear visibility into what messaging and segments drive pipeline
ifm
First a passion, then an idea transformed into success – when it comes to pioneering automation and digitalisation technology, the ifm group is the ideal partner. Since its foundation in 1969, ifm has developed, produced and sold sensors, controllers, software and systems for industrial automation and for SAP-based solutions for supply chain management and shop floor integration worldwide. As one of the pioneers of Industry 4.0, ifm develops and implements consistent solutions to digitalise the entire value chain “from sensor to ERP”. Today, the second-generation family-run ifm group has more than 9,000 employees and is one of the worldwide market leaders. The group combines the internationality and innovative strength of a growing group of companies with the flexibility and close customer contact of a medium-sized company.
