Demand Gen BA
Catapult Federal Services
Irving, TX (Remote)
In-houseFull-timeMid level
15 hrs ago
Demand Generation Manager / Growth Marketing Manager
Blairsville, PA (Remote)
$90K/yr – $100K/yrSenior Level4+ years expFull time
Posted 4 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Drive product marketing and demand-generation efforts across email, paid media, webinars, and events to generate qualified opportunities.
- Own end-to-end campaigns, funnels, and nurture programs to convert prospects into sales opportunities.
- Must have 4–6 years of product marketing or demand generation experience in B2B, EdTech, or professional services.
- Collaborate with SMEs, sales, and leadership to align marketing initiatives with business objectives.
Job Description
Responsibilities
- Plan and execute campaigns across email, paid ads (LinkedIn, Google), webinars, and events
- Build and optimize lead-generation funnels and product nurture campaigns to convert prospects into sales opportunities
- Track, analyze, and report on marketing performance (leads, MQLs, pipeline)
- Collaborate with Subject Matter Experts (SMEs), sales and leadership to align marketing initiatives with business objectives
Requirements
- Bachelor’s degree in Marketing, Business, Communications, or related field
- 4–6 years of experience in product marketing, demand generation, growth marketing, or similar roles
- Experience in B2B, EdTech, or professional services
- Must reside in the Central or Eastern time zone
Preferred
- K-12 education product marketing experience marketing to school district leaders
- Paid media campaign and email marketing experience
- Familiarity with lead scoring, funnel optimization, and lifecycle marketing
Benefits
- 100% paid medical/dental/vision/LTD/STD/Life (Employee & Dependents)
- 15 Days PTO given upfront in your first year
- 8 Paid Holidays + 2 Floating Holidays
- 401K plan - 4% company match
- Exceptional Onboarding Process
- And many more benefits
Learning Sciences International
Learning Sciences International is the nation's leading provider of web-based and on-site solutions for professional development and performance management in education. We offer the best blend of innovative technology and research-based pedagogy to help teachers and principals increase their skills and effectiveness. With fair and accurate systems for measuring growth and performance, learners and school districts increase productivity and impact student achievement.As education professionals, we know how important it is to make a positive impact on student growth. We are interested in one thing only: helping educators improve student achievement through their own growth and development.
