Responsibilities

• Plan and execute end-to-end demand gen programs across online and offline channels aligned to business goals.
• Manage paid social acquisition and continuous testing of audiences, bids, and creative to drive qualified traffic and hand-raisers.
• Manage webinar programs, optimizing content, process, execution and follow-up to improve downstream conversion.
• Explore new channels and programs to create and capture demand.
• Partner with Sales Development to meet lead volume and quality targets.
• Build tight feedback loops with marketing, sales, and product to align to quarterly priorities and iterate on messaging and targeting.
• Monitor conversion rates and surface insights at each funnel stage by segment, channel, and offer.
• Run A/B and multivariate tests across ads, landing pages, and lifecycle emails; document learnings and scale winners.
• Oversee the lead lifecycle from capture through sales handoff, ensuring timely nurture, clean ops, and a healthy pipeline.
• Manage agencies and contractors with clear briefs, timelines, and budgets, holding partners accountable to outcomes.

Requirements

• 3–5 years of experience in demand generation or digital marketing, ideally in B2B SaaS.
• Experience running a range of demand gen programs, from self-serve to enterprise sales.
• Experience partnering with BDRs and sales to coordinate, communicate, and deliver offers and campaigns across the buyer’s journey.
• Experience managing third-party vendors, including agencies and contractors.
• Curiosity and enthusiasm for testing new channels and techniques.
• Strong analytical skills and ease in using data to make decisions and optimize performance.
• Strong writing and communication skills for clear messaging and cross-functional collaboration.
• A growth mindset that thrives in cultures of innovation, collaboration, and continuous improvement.

Preferred

• hands-on experience with Salesforce and Marketo

Benefits

• A high degree of trust in your ideas and execution
• An opportunity to partner and collaborate with other talented people
• An inclusive community where you feel welcomed and cared for as a person
• The ability to make an immediate impact helping customers create a great workplace experience
• Support for your personal and professional growth