Director of Demand Generation & Integrated Marketing
Acelero Learning
USA (Remote)
$100K/yr - $110K/yrIn-houseFull-timeDirector/executive7+ years exp.
1 day ago
Demand Generation Manager
San Francisco, CA (Hybrid)
$110K/yr – $120K/yrMid Level3+ years expFull time
Posted 7 weeks ago
Job Summary
Own end-to-end demand generation programs from planning to optimization, including paid social, webinars, and lifecycle nurture, while partnering with Sales and Product to hit funnel targets and improve messaging across channels.
- Lead cross-team collaboration to align on quarterly priorities
- Analyze funnel performance and scale winning experiments
- Oversee vendor management and program execution
Job Description
Responsibilities
- Plan and execute end-to-end demand gen programs across online and offline channels aligned to business goals.
- Manage paid social acquisition and continuous testing of audiences, bids, and creative to drive qualified traffic and hand-raisers.
- Manage webinar programs, optimizing content, process, execution and follow-up to improve downstream conversion.
- Explore new channels and programs to create and capture demand.
- Partner with Sales Development to meet lead volume and quality targets.
- Build tight feedback loops with marketing, sales, and product to align to quarterly priorities and iterate on messaging and targeting.
- Monitor conversion rates and surface insights at each funnel stage by segment, channel, and offer.
- Run A/B and multivariate tests across ads, landing pages, and lifecycle emails; document learnings and scale winners.
- Oversee the lead lifecycle from capture through sales handoff, ensuring timely nurture, clean ops, and a healthy pipeline.
- Manage agencies and contractors with clear briefs, timelines, and budgets, holding partners accountable to outcomes.
Requirements
- 3–5 years of experience in demand generation or digital marketing, ideally in B2B SaaS.
- Experience running a range of demand gen programs, from self-serve to enterprise sales.
- Experience partnering with BDRs and sales to coordinate, communicate, and deliver offers and campaigns across the buyer’s journey.
- Experience managing third-party vendors, including agencies and contractors.
- Curiosity and enthusiasm for testing new channels and techniques.
- Strong analytical skills and ease in using data to make decisions and optimize performance.
- Strong writing and communication skills for clear messaging and cross-functional collaboration.
- A growth mindset that thrives in cultures of innovation, collaboration, and continuous improvement.
Preferred
- hands-on experience with Salesforce and Marketo
Benefits
- A high degree of trust in your ideas and execution
- An opportunity to partner and collaborate with other talented people
- An inclusive community where you feel welcomed and cared for as a person
- The ability to make an immediate impact helping customers create a great workplace experience
- Support for your personal and professional growth
Envoy
Envoy empowers over 16,000 workplaces and properties around the globe to redefine how their workplaces run. We connect people, spaces, and data in one seamlessly integrated workplace platform, providing a single solution to manage every aspect of any facility, anywhere. Companies of all sizes can deliver unrivaled employee and visitor experiences to optimize working together in-person. By capturing data and space usage across multiple sources, we help customers make informed workplace resourcing and investment decisions–all while supporting the requirements of operating a secure, safe and fully compliant workplace. We power the places where people work best together. For more information, please visit envoy.com.
Salaries
Posted range
$110K/yr – $120K/yr
Taken straight from the job posting.
The middle of this range ($115K) is 6% above the median base salary for Demand Generation Manager roles in the United States ($108K).
Demand Generation Manager median pay in the United States
Most pay falls between $100K and $120K. Based on 109 salaries.
Links
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