Responsibilities

• Build the Demand Engine: Design and implement our demand generation infrastructure -marketing automation platform, lead scoring, nurture workflows, and attribution reporting. Own the full funnel from awareness through pipeline creation.
• Multi-Channel Campaign Execution: Plan and run integrated campaigns across digital paid (LinkedIn, Google, email), email, SEO/SEM, webinars, and events. Prioritize channels based on ICP fit and measurable ROI, not convention.
• Content & Campaign Operations: Coordinate with Product Marketing to deploy content across the funnel - translating technical capabilities into messaging that resonates with CISO, CLO, and GC buyers. Build and manage campaign calendars, landing pages, and nurture sequences.
• Account-Based Programs: Develop targeted campaigns for priority accounts in our key verticals – government & public sector, financial services, gaming & entertainment, and design/manufacturing. Partner with Sales to align outreach, messaging, and timing against named account lists.
• Analytics & Optimization: Own demand gen reporting and dashboards. Track pipeline contribution, CAC, conversion rates by stage, and channel performance. Use data to continuously improve and make the case for investment.

Requirements

• 5+ years of B2B demand generation experience, including ownership of pipeline targets. You are fluent in funnel metrics, and can guide when we should re-think our funnel definitions.
• Background selling or marketing complex, technical products - ideally in security, enterprise software, or infrastructure. You can translate sophisticated capabilities into compelling campaigns without losing the substance.
• Hands-on experience with marketing automation and CRM platforms (HubSpot, Marketo, and similar) and paid channel management. You can build workflows yourself and know when to bring in support.
• Builder Mentality: You are energized by the challenge of building programs where none exist. You move fast, test systematically, and aren't waiting for perfect conditions to launch.
• Analytical Rigor: You make decisions with data. You can build a reporting dashboard, interpret funnel metrics, and clearly communicate performance to leadership and the board.
• Judgement and Ownership: You make sound decisions based on reasonable logic and data, you own results, and can say when something is not working.
• AI fluency: you use AI tools to move faster, but take their results with a grain of salt and know where they’re wrong.

Benefits

• Medical, Dental, and Vision Plans for employees and their dependents
• Generous PTO to support work-life balance
• 401(k) Plan to help you plan for the future