Drive B2B SaaS demand generation and pipeline across ABM, campaigns, and cross-functional programs to fuel growth.

• Drive pipeline generation
• Own marketing-sourced and influenced pipeline across key regions
• Translate business and marketing priorities into structured demand generation programs
• Partner closely with sales on account targeting and pipeline development
• Work cross-functionally with content, product marketing, events, and marketing operations to translate strategy into pipeline-generating programs.
• Lead campaign strategy and execution
• Plan and execute integrated campaigns across ABM, events and webinars, content, product releases, and partner marketing programs.
• Turn key initiatives into coordinated, multi-channel campaigns
• Maintain a balanced mix of always-on and campaign-driven efforts
• Optimize full-funnel performance and conversion