Responsibilities

• Run multi-channel campaigns that drive pipeline like a freight train
• Build lead nurture flows that actually work (no spray-and-pray nonsense)
• Partner with Sales to drive MQLs to SQLs to $
• Own programs end to end, from the big idea to the “here’s what the numbers say” readout
• Build the webinar on the backend within the platform: setup, registration, reminders, and all the technical plumbing that makes it run smoothly
• Put together the content: topic, agenda, slides, and messaging that people actually want to show up for
• Drive registration and attendance: promotion, email, social, and outbound working together to fill the room
• Be ready for follow-up the moment it ends: segmented lists, timely outreach, and a clear next step for every attendee and no-show
• Nurture those leads all the way through: hand-offs to Sales, nurture flows, and reporting on what the webinar actually drove pipeline
• Co-own the BDR outbound strategy with Sales: target account lists, sequences, and messaging that actually book meetings