Own and optimize the paid growth engine across search, social, and display while also capturing demand through organic search and AI-driven AEO strategies.

• Paid Media: Run end to end programs across Google, LinkedIn, Meta, Reddit, and display with daily optimization toward high-intent traffic.
• SEO & AEO: Own organic search and AI answer optimization to capture demand beyond paid channels.
• AI Agent Library: Build and manage AI agents that govern spend and reallocate toward high-intent signals to minimize waste.
• Content Activation: Repurpose campaigns and content across paid and organic channels with channel- and audience-specific messaging.
• Pipeline Ownership: Manage a marketing-sourced pipeline target, optimize channel mix, and drive cost per opportunity improvements.
• Measurement & Attribution: Partner with Revenue Ops to track, attribute, and report ROI and pipeline origins.
• ABM Programs: Execute account-based marketing using 6sense, intent data, and buying-group insights to engage target accounts.
• Conversion Optimization: Continuously test and optimize campaigns, landing pages, and site experiences to lift conversion rates.