Demand Generation Manager at Anza Renewables | USA | $100K/yr – $130K/yr

Anza Renewables

Demand Generation Manager

USA (Remote)

$100K/yr – $130K/yrMid Level3+ years expFull time

Posted 3 months ago

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Job Summary

Drive B2B demand programs for Anza, coordinating with Sales and Marketing in HubSpot and Salesforce, with a focus on ABM, pipeline metrics, and cross-functional alignment.

Own full-funnel demand programs and cross-functional coordination
Must-have: HubSpot and Salesforce campaign experience
Standout: ABM/account-focused campaigns and sales alignment

Job Description

Responsibilities

Execute and manage full-funnel demand generation programs, including:
Webinars
Sales-supported follow-up campaigns
Event and partner-driven programs
Advertising
Support priority segments, personas, and use cases identified by marketing and sales leadership
Partner with the Marketing Manager to execute campaigns in HubSpot
Sales Alignment & Campaign Coordination
Work closely with Business Development Associates and Account Executives to:
Align demand programs with sales priorities
Support consistent follow-up using HubSpot sequences and sales talk tracks
Gather feedback on lead quality and campaign effectiveness
Ensure campaigns are clearly communicated to Sales and easy to act on
Develop a strong understanding of Anza’s products, services, competitors, value proposition, and target audiences
Funnel Performance & Reporting
Track and report on demand performance, including:
Leads and meetings generated
Pipeline created and influenced
Conversion rates across funnel stages
Maintain campaign hygiene in HubSpot and Salesforce? (remove question if not in text) or "Maintain campaign hygiene in HubSpot and Salesforce"?

Requirements

Bachelor’s degree
3–5 years of experience in B2B demand generation, growth marketing, or campaign-focused marketing roles
Experience supporting a sales-led B2B organization
Hands-on experience with ABM or account-focused campaigns
HubSpot (campaigns, workflows, reporting)
Salesforce (leads, contacts, opportunities and marketing attribution)
LinkedIn or industry trade advertising
Demonstrated effectiveness working cross-functionally with Sales and Marketing
Experience identifying campaign topics and asset gaps
Ability to understand and communicate technical concepts
Ability to produce compelling slide content, messaging, and sales materials (with support from the rest of the marketing team)

Benefits

medical, dental, vision, health, life, and disability insurance; a comprehensive wellness program; 401(k) plan with company match and immediate vesting; continuing education and professional development assistance; self-managed flexible work schedules and time-off policies.

Anza Renewables

Anza is a revolutionary platform that empowers solar and energy storage equipment buyers and developers to use advanced data and technology to see more options, reduce risk, increase project profits, and save massive amounts of time. Anza enables clients to spend more time creating value and less time chasing down data and using manual tools. They can access real-time pricing and extensive technical, trade risk, counterparty, and contract term data from more than 95% of the U.S. module supply. Anza’s Effective $/Watt solar module analytics enable users to move far beyond price comparisons and rapidly evaluate products based on production and installation costs. Its energy storage lifecycle cost and capacity maintenance analytics provide a lifetime view across AC and DC-integrated storage products. With solutions for the utility-scale and distributed generation market, Anza’s vision is to help every buyer and developer make optimal design and procurement decisions. Anza was born from internal tools at Borrego that maximized the financial value of its own projects. In 2021, Anza launched as a standalone application for broader industry use, furthering the company’s mission of accelerating the deployment of renewable energy. For more information, visit anzarenewables.com.

Founded in 2021

Oakland, California, USA

79 employees (5 in marketing)

www.anzarenewables.com