Demand Generation Lead

Responsibilities

• Develops and executes integrated demand generation strategies aligned to priority segments, target accounts, and revenue goals
• Owns pipeline generation and marketing’s contribution to revenue, driving performance across the full funnel from awareness through conversion
• Translates strategies into multi-channel execution across paid media, SEO/SEM, email, website, and nurture programs
• Drives audience targeting, segmentation, and personalization to improve engagement and conversion
• Partners with Sales to define and manage SLAs, ensuring alignment on lead quality, follow-up, and pipeline conversion
• Identifies funnel gaps and implement strategies to improve conversion across lifecycle stages
• Owns channel mix and budget allocation decisions based on performance, ROI, and pipeline impact
• Leads performance optimization through structured testing (A/B testing) and continuous improvement across campaigns and channels
• Translates performance data into actionable insights and recommendations for marketing and sales leadership
• Partners with Digital, Marketing Operations, and Customer Marketing teams to ensure alignment of campaigns, channels, and tools to business outcomes
• Ensures accurate tracking, lead flow, lifecycle management, and attribution in collaboration with the Data Driven Marketing team
• Acts as the central connector across Marketing and Sales to drive aligned execution and performance
• Collaborates with Brand and Content teams to activate thought leadership into demand generation programs that drive engagement and pipeline
• Supports and scales account-based marketing (ABM) initiatives aligned to strategic accounts
• Continuously evaluates and improves demand generation processes, tools, and ways of working to increase efficiency and scalability
• Attends meetings as required and/or assigned
• Performs other duties as required and/or assigned
• Will be required to travel up to 20% of the time

Requirements

• Proficient in the use of common office equipment and software – including, but not limited to: computers, printers, Microsoft Word, Excel, Outlook, Teams, and PowerPoint
• Strong written and verbal communication skills - this includes active listening, professional email and phone etiquette, and the ability to convey information clearly and accurately.
• Effectively builds positive, productive relationships with colleagues, customers, vendors and others, contributing to a productive and welcoming work environment.
• Fosters a collaborative environment – promoting teamwork, prioritizing responsiveness, sharing of knowledge, and alignment with shared goals and values.
• Strong interpersonal skills with demonstrated ability to effectively partner with key stakeholders and tactfully exercise influence across the organization
• Demonstrates careful attention to detail, ensuring accuracy in all aspects of work.
• Ability to work both independently and in a team environment, effectively collaborating with internal teams and other stakeholders.
• Highly organized to manage multiple tasks, priorities, schedules, and documents effectively.
• Takes initiative and proactively addresses needs.
• Strong understanding of B2B or B2B2C demand generation and full-funnel marketing, including pipeline creation, conversion dynamics, and revenue alignment
• Understanding of multi-channel demand generation programs and marketing budgets based on performance and ROI
• Familiarity with CRM and marketing automation platforms such as Salesforce, Marketing Cloud Account Engagement, and Adobe
• Effectively translates business goals into demand generation strategies, prioritization, and multi-channel execution across paid media, SEO/SEM, email, website, and digital performance channels
• Strong analytical mindset with experience in marketing attribution, pipeline measurement, and performance tracking, with the ability to translate data into actionable insights and decisions
• Ability to develop and execute structured testing and experimentation strategies to continuously improve campaign effectiveness and performance
• Understanding of how thought leadership and content-driven strategies build awareness, trust, and demand in complex B2B environments
• Growth mindset with a focus on continuous improvement, experimentation, and performance optimization in high growth environments
• Ability to operate in ambiguity and build processes, frameworks, and structure where they do not yet exist
• Strong cross-functional collaborator with the ability to influence stakeholders, drive alignment, and elevate team performance in a matrixed organization
• Bachelor’s degree in Marketing, Business, or related field required? (as per description)

Benefits

• Medical, Dental, Vision
• Wellness Program
• Health Savings Account (HSA) with a company contribution
• Voluntary Benefits (Life, AD&D, Disability)
• 401(k) retirement plan with a 7.5% company contribution
• Time Off Programs – 22 days Paid Time Off (PTO), 9 Company Holidays, 2 Volunteer Days