Demand Generation Lead

Westminster, CO (On-site)

$115K/yr – $150K/yrSenior Level7+ years expFull time

Posted 4 months ago

Job Summary

Drive multi-channel demand generation with a full-funnel, multi-channel activation plan that aligns with priority segments and revenue goals, and translate data into leadership-ready optimization and pipeline improvements.

Demand generation ownership across paid media, SEO/SEM, email, website, and nurture programs to move leads through the funnel.
Sales-aligned SLAs and data-driven optimization to improve lead quality, conversion, and revenue impact.
Structured testing and performance insights to inform marketing and sales leadership and scale ABM and cross-team campaigns.

Job Description

Responsibilities\n

Develops and executes integrated demand generation strategies aligned to priority segments, target accounts, and revenue goals
Owns pipeline generation and marketing’s contribution to revenue, driving performance across the full funnel from awareness through conversion
Translates strategies into multi-channel execution across paid media, SEO/SEM, email, website, and nurture programs
Drives audience targeting, segmentation, and personalization to improve engagement and conversion
Partners with Sales to define and manage SLAs, ensuring alignment on lead quality, follow-up, and pipeline conversion
Identifies funnel gaps and implement strategies to improve conversion across lifecycle stages
Owns channel mix and budget allocation decisions based on performance, ROI, and pipeline impact
Leads performance optimization through structured testing (A/B testing) and continuous improvement across campaigns and channels
Translates performance data into actionable insights and recommendations for marketing and sales leadership
Partners with Digital, Marketing Operations, and Customer Marketing teams to ensure alignment of campaigns, channels, and tools to business outcomes

\nRequirements\n

Bachelor’s degree in Marketing , Business, or related field required
7+ years of experience in demand generation, performance marketing, or digital marketing within complex B2B or B2B2C environments required
Prior professional experience partnering with Sales teams to improve lead quality, conversion, and pipeline outcomes required
Equivalent combinations of education and experience may be considered
Proficient in the use of common office equipment and software – including, but not limited to: computers, printers, Microsoft Word, Excel, Outlook, Teams, and PowerPoint
Strong written and verbal communication skills - this includes active listening, professional email and phone etiquette, and the ability to convey information clearly and accurately.
Effectively builds positive, productive relationships with colleagues, customers, vendors and others, contributing to a productive and welcoming work environment.
Fosters a collaborative environment – promoting teamwork, prioritizing responsiveness, sharing of knowledge, and alignment with shared goals and values.
Strong interpersonal skills with demonstrated ability to effectively partner with key stakeholders and tactfully exercise influence across the organization
Demonstrates careful attention to detail, ensuring accuracy in all aspects of work.

\nBenefits\n

Medical, Dental, Vision
Wellness Program
Health Savings Account (HSA) with a company contribution
Voluntary Benefits (Life, AD&D, Disability)
401(k) retirement plan with a 7.5% company contribution
Time Off Programs – 22 days Paid Time Off (PTO), 9 Company Holidays, 2 Volunteer Days

Salaries

Posted range

$115K/yr – $150K/yr

Taken straight from the job posting.

See all Viega GmbH & Co. KG salaries

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