Viega GmbH & Co. KG

Demand Generation Lead

Westminster, CO (On-site)

$115K/yr – $150K/yrSenior Level7+ years expFull time

Posted 2 months ago

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Job Summary

Drive multi-channel demand generation with a full-funnel, multi-channel activation plan that aligns with priority segments and revenue goals, and translate data into leadership-ready optimization and pipeline improvements.

  • Demand generation ownership across paid media, SEO/SEM, email, website, and nurture programs to move leads through the funnel.
  • Sales-aligned SLAs and data-driven optimization to improve lead quality, conversion, and revenue impact.
  • Structured testing and performance insights to inform marketing and sales leadership and scale ABM and cross-team campaigns.

Job Description

Responsibilities\n
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  • Develops and executes integrated demand generation strategies aligned to priority segments, target accounts, and revenue goals
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  • Owns pipeline generation and marketing’s contribution to revenue, driving performance across the full funnel from awareness through conversion
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  • Translates strategies into multi-channel execution across paid media, SEO/SEM, email, website, and nurture programs
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  • Drives audience targeting, segmentation, and personalization to improve engagement and conversion
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  • Partners with Sales to define and manage SLAs, ensuring alignment on lead quality, follow-up, and pipeline conversion
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  • Identifies funnel gaps and implement strategies to improve conversion across lifecycle stages
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  • Owns channel mix and budget allocation decisions based on performance, ROI, and pipeline impact
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  • Leads performance optimization through structured testing (A/B testing) and continuous improvement across campaigns and channels
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  • Translates performance data into actionable insights and recommendations for marketing and sales leadership
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  • Partners with Digital, Marketing Operations, and Customer Marketing teams to ensure alignment of campaigns, channels, and tools to business outcomes
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\nRequirements\n
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  • Bachelor’s degree in Marketing , Business, or related field required
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  • 7+ years of experience in demand generation, performance marketing, or digital marketing within complex B2B or B2B2C environments required
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  • Prior professional experience partnering with Sales teams to improve lead quality, conversion, and pipeline outcomes required
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  • Equivalent combinations of education and experience may be considered
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  • Proficient in the use of common office equipment and software – including, but not limited to: computers, printers, Microsoft Word, Excel, Outlook, Teams, and PowerPoint
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  • Strong written and verbal communication skills - this includes active listening, professional email and phone etiquette, and the ability to convey information clearly and accurately.
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  • Effectively builds positive, productive relationships with colleagues, customers, vendors and others, contributing to a productive and welcoming work environment.
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  • Fosters a collaborative environment – promoting teamwork, prioritizing responsiveness, sharing of knowledge, and alignment with shared goals and values.
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  • Strong interpersonal skills with demonstrated ability to effectively partner with key stakeholders and tactfully exercise influence across the organization
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  • Demonstrates careful attention to detail, ensuring accuracy in all aspects of work.
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\nBenefits\n
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  • Medical, Dental, Vision
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  • Wellness Program
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  • Health Savings Account (HSA) with a company contribution
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  • Voluntary Benefits (Life, AD&D, Disability)
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  • 401(k) retirement plan with a 7.5% company contribution
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  • Time Off Programs – 22 days Paid Time Off (PTO), 9 Company Holidays, 2 Volunteer Days
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