Responsibilities

• Develops and executes integrated demand generation strategies aligned to priority segments, target accounts, and revenue goals
• Owns pipeline generation and marketing’s contribution to revenue, driving performance across the full funnel from awareness through conversion
• Translates strategies into multi-channel execution across paid media, SEO/SEM, email, website, and nurture programs
• Drives audience targeting, segmentation, and personalization to improve engagement and conversion
• Partners with Sales to define and manage SLAs, ensuring alignment on lead quality, follow-up, and pipeline conversion
• Identifies funnel gaps and implement strategies to improve conversion across lifecycle stages
• Owns channel mix and budget allocation decisions based on performance, ROI, and pipeline impact
• Leads performance optimization through structured testing (A/B testing) and continuous improvement across campaigns and channels
• Translates performance data into actionable insights and recommendations for marketing and sales leadership
• Partners with Digital, Marketing Operations, and Customer Marketing teams to ensure alignment of campaigns, channels, and tools to business outcomes

Requirements

• Proficient in the use of common office equipment and software – including, but not limited to: computers, printers, Microsoft Word, Excel, Outlook, Teams, and PowerPoint
• Strong written and verbal communication skills - this includes active listening, professional email and phone etiquette, and the ability to convey information clearly and accurately.
• Effectively builds positive, productive relationships with colleagues, customers, vendors and others, contributing to a productive and welcoming work environment.
• Fosters a collaborative environment – promoting teamwork, prioritizing responsiveness, sharing of knowledge, and alignment with shared goals and values.
• Strong interpersonal skills with demonstrated ability to effectively partner with key stakeholders and tactfully exercise influence across the organization
• Demonstrates careful attention to detail, ensuring accuracy in all aspects of work.
• Ability to work both independently and in a team environment, effectively collaborating with internal teams and other stakeholders.
• Highly organized to manage multiple tasks, priorities, schedules, and documents effectively.
• Takes initiative and proactively addresses needs.
• Strong understanding of B2B or B2B2C demand generation and full-funnel marketing, including pipeline creation, conversion dynamics, and revenue alignment

Benefits

• Medical, Telehealth, Dental, and Vision coverage, including infertility treatment, weight management, and physical therapy.
• Wellness Program, including wellbeing platform, wellness challenges, WorkLife Navigator services, EAP, and mental health resources.
• HSA with company contribution.
• Health Care and Dependent Care FSA options.
• 401(k) plan with up to 7.5% total employer contribution, including an automatic 3% company contribution plus a competitive tiered match.
• Employer-paid Short- and Long-Term Disability coverage.
• Employer-paid Life and AD&D insurance, with additional voluntary coverage options.
• Voluntary benefits including legal, accident, critical illness, and hospital indemnity insurance.
• Up to $10,000 annually in tuition reimbursement, with an option for fully funded degree programs through Colorado Technical University.
• 22 days PTO.