Demand Generation Lead

Responsibilities

• Owning and improving V7’s LinkedIn presence across company posts, product updates, campaign content, event promotion and founder-led content.
• Turning product launches, customer proof, events and sales priorities into clear campaign assets across LinkedIn, email, landing pages and sales materials.
• Supporting ABM campaigns for priority accounts and segments, especially across finance, insurance and other enterprise segments.
• Working with product and sales to understand what we’re launching, why it matters, and how to explain it clearly to buyers.
• Writing sharp, commercially useful content for campaigns, including social posts, email copy, landing page copy, customer proof points, event follow-ups and sales enablement snippets.
• Helping manage pre-event and post-event marketing, including target account lists, LinkedIn promotion, follow-up emails, nurture assets and content repurposing.
• Partnering with design to brief simple, effective creative for campaigns, product visuals and paid social.
• Tracking what is working across LinkedIn, email, events, landing pages and campaigns, then using that insight to improve the next round.

Requirements

• You have 4 to 6 years’ experience in demand generation, product marketing, content marketing or growth maretking at a B2B tech company.
• You can write clearly, quickly and commercially.
• You understand LinkedIn as a serious B2B growth channel, not a place to dump company news and hope for applause.
• You can turn product complexity into simple, useful messaging.
• You are comfortable working with sales teams and understand how marketing contributes to pipeline, deal progression and revenue.
• You have experience supporting campaigns across multiple channels, especially LinkedIn, email, landing pages and events.
• You can take a loose idea and turn it into something usable.
• You care about quality, but you don’t hide behind perfection.
• You are organised enough to manage several moving parts without slowing everyone else down.
• You are comfortable working in a fast-moving startup where priorities shift, context is imperfect and momentum matters.

Preferred

• Experience marketing to finance, insurance, legal, private markets or enterprise operations teams.
• Experience with ABM campaigns or named account programmes.
• Experience working with founders or senior leaders on LinkedIn content.
• Experience using HubSpot, LinkedIn Campaign Manager, Notion, Framer or similar tools.
• A portfolio of sharp B2B writing, campaign work or social content that feels clear, commercial and genuinely human.