Demand Generation Lead

USA (Hybrid)

Salary Not AvailableMid Level5+ years expFull time

Posted 3 months ago

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Job Summary

Drive paid acquisition and growth for a B2B SaaS security platform, owning multi-channel campaigns, landing pages, and AI-enabled lead strategies.

  • Own paid acquisition across Google, LinkedIn, and emerging channels
  • Own landing page strategy and ABM-oriented production
  • Own attribution and pipeline reporting for marketing-sourced leads

Job Description

Responsibilities

  • Build and run paid acquisition across Google, LinkedIn, and other B2B channels
  • Own landing page strategy and production for campaigns and paid traffic, including ABM
  • Drive SEO and AEO (answer engine optimization) as AI search becomes a core lead source
  • Run growth experiments across channels to find what scales
  • Own attribution, analytics, and pipeline reporting for marketing-sourced leads
  • Partner with PMM on campaign messaging and with sales on lead quality and handoff
  • Support field marketing with digital amplification (conferences, partner campaigns, events)

Requirements

  • 5+ years in demand gen or growth marketing at B2B SaaS, infra, or developer tools companies
  • Proven track record building paid acquisition programs from scratch, ideally for high-ACV enterprise sales
  • Strong paid ads chops across Google, LinkedIn, and emerging channels
  • Data-driven. Comfortable with attribution models, funnel analysis, and pipeline reporting.
  • Landing page and conversion optimization experience
  • Understanding of SEO and AEO; experience with tools like Profound is a plus
  • Comfortable running experiments fast and killing what doesn\'t work

Nice To Have

  • Experience with high-ACV, technical enterprise sales motions (six figure deals, long sales cycles)
  • AI-native, uses Claude

Benefits

  • We provide a competitive package designed to attract and retain top talent who can work effectively with enterprise customers.
  • - Competitive salary and equity — compensation that reflects your expertise and customer-facing responsibilities.
  • - Paid time off — 4 weeks paid vacation, paid sick leave, and paid parental leave.
  • - Professional development — budget for conferences, courses, and certifications in AI, enterprise software, and customer success.
  • - Top-tier equipment — your choice of laptop and accessories to create your ideal work environment.
  • - Health benefits — comprehensive health, dental, and vision coverage.
  • - Customer interaction opportunities — work directly with innovative companies and see the immediate impact of your work.
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Runlayer

Runlayer securely connects AI to the enterprise stack with custom threat detection, fine-grained permissions, and complete observability for AI deployments.

10 employees