Demand Generation Lead

Responsibilities

• Own pipeline creation
• Develop and execute strategies that consistently generate qualified pipeline. This includes outbound programs, website conversion improvements, SEO, paid acquisition, events, and emerging distribution channels.
• Build the demand engine
• Design the systems and processes that power Ravenna’s demand generation. Select tools, implement attribution, and build workflows that allow the team to scale growth.
• Run growth experiments
• Continuously test new channels, campaigns, and messaging. Design experiments, measure results, and double down on what works.
• Improve conversion across the funnel
• Analyze funnel performance from first touch through closed deal. Identify bottlenecks and implement improvements that increase conversion rates.
• Create compelling content and campaigns
• Develop messaging and content that resonates with Ravenna’s target audience and supports both inbound and outbound growth.
• Collaborate across teams
• Work closely with sales, product, and engineering to align marketing programs with Ravenna’s broader go to market strategy.

Requirements

• You have at least five years of experience building B2B demand generation programs and a strong track record of generating pipeline.
• Strong analytical ability
• You are comfortable analyzing funnel metrics, attribution data, and campaign performance to guide decisions.

Preferred

• Systems thinker
• Experimentation mindset
• Builder mentality
• Excellent communicator
• Tool fluency

Benefits

• Competitive Salary
• We believe great people should be compensated well. While we are an early stage company, we offer competitive salaries and aim to pay top of market for exceptional talent.
• We are building an ambitious company and know that attracting great people requires strong compensation.
• Meaningful Equity
• We hire people who want to help build Ravenna from the ground up. Equity ensures that when the company succeeds, the people who helped build it share in that success.
• Early team members have the opportunity to make a real impact on both the product and the future of the company.
• Choose Your Setup
• Great work requires great tools. At Ravenna you can choose the hardware and setup that helps you do your best work.
• Most of the team uses high performance Mac laptops, but you have the flexibility to select the tools and environment that fit your workflow.
• Flexible Time Off
• Doing great work requires time to recharge. We offer flexible paid time off so you can take the time you need to rest and stay at your best.
• We trust our team to manage their time responsibly while delivering meaningful results.