Demand Generation Lead at CodeRabbit | San Francisco, CA | $200K/yr – $275K/yr

Demand Generation Lead

San Francisco, CA (On-site)

$200K/yr – $275K/yrSenior Level8+ years expFull time

Posted 7 months ago

Job Summary

Own and orchestrate the full demand engine for a developer-focused SaaS, weaponizing end-to-end funnel ownership from PQLs to revenue, with hands-on tooling and cross-functional collaboration.

Demand Strategy: own pipeline, forecast accuracy, and budget-informed outcomes across PQLs, self-serve revenue, and sales-assisted pipeline.
Channel and Campaign Execution: lead integrated campaigns across use cases and personas with PMM and Content alignment, and own paid search, paid social, retargeting, SEO, and co-marketing.
Lifecycle and PLG Motions: define activation events and PQL thresholds with Product/Growth to improve time-to-value, retention, and expansion.

Job Description

Demand Strategy and Targets: Own marketing-sourced outcomes across PQLs, self-serve revenue, and sales-assisted pipeline. Deliver on quarterly targets, forecasts, and budget allocation.
Campaign Leadership: Build and run integrated campaigns across core use cases, segments, and personas. Align messaging, offers, and conversion paths with PMM, Content.
Channel Ownership: Own performance across paid search, paid social, retargeting, SEO, and partner co-marketing. Scale what works, aggressively!
Funnel and CRO: Drive conversion from click to signup or install to activation to expansion. Own landing page strategy, experimentation cadence, and conversion improvements.
Lifecycle and PLG Motions: Partner with Product and Growth to define activation events and PQL thresholds. Build lifecycle programs that improve time-to-value, retention, and expansion.
Clay and Modern Outbound Workflows: Design and supervise enrichment and orchestration workflows using Clay, including account list building, scoring, personalization variables, and routing into CRM with guardrails.
Measurement and Reporting: Define clean stage definitions and dashboards. Partner with RevOps to ensure attribution, UTMs, event tracking, and pipeline reporting are trustworthy and decision-grade.
Team and Operating Rhythm: Hire, coach, and run a tight weekly operating cadence. Build repeatable playbooks, creative testing processes, and channel standards.

CodeRabbit

CodeRabbit is an innovative, AI-driven platform that transforms the way code reviews are done. It delivers context-aware, human-like reviews, improving code quality, reducing the time and effort required for thorough manual code reviews, and enabling teams to ship software faster. Trusted by over a thousand organizations, including The Economist, Life360, ConsumerAffairs, Hasura, and many more, to improve their code review workflow.CodeRabbit is SOC 2 Type 2, GDPR certified, and doesn't train on customer's proprietary code.

Founded in 2023

San Francisco, California, USA

114 employees (12 in marketing)

coderabbit.ai