Demand Generation Lead

Atlanta, GA (On-site)

$125K/yr – $130K/yrSenior Level5+ years expFull time

Posted 2 weeks ago

Job Summary

Own end-to-end demand generation programs to drive trials and MQLs for a SaaS launch, coordinating assets across content, paid, SEO and lifecycle.

Lead full-funnel programs from content creation through lifecycle nurturing.
Own funnel metrics and cost-per-signup, cost-per-MQL, and conversion quality.

Job Description

Responsibilities

Trial signups for the self-serve channel, through inbound content, SEO, paid and lifecycle nurture.
Marketing-qualified lead volume for the inside-sales channel, handed to inside AEs ready to work.
The launch demand assets: website, content, campaigns and the self-serve funnel.
Lifecycle and nurture programs that move trials and leads toward conversion.
Coordination with the Demand Gen/ABM firms.
Funnel reporting: volume, cost per signup and per MQL, and conversion quality.

Requirements

5 or more years in B2B demand generation, owning full-funnel programs and a number.
Hands-on across content, paid, SEO and lifecycle, and a power user of marketing automation.
A data-first operator who lives in the funnel metrics and optimizes on cost and conversion.
SaaS experience, and any exposure to associations or nonprofits, is a plus.
Comfortable building from scratch in a launch environment rather than inheriting a machine.

Preferred

SaaS experience, and any exposure to associations or nonprofits, is a plus.

Salaries

Posted range

$125K/yr – $130K/yr

Taken straight from the job posting.

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