Responsibilities

• Own the Americas Demand Plan: Build and execute the regional demand strategy aligned to enterprise and mid-market revenue targets. Translate global campaigns and launches into in-market programs that drive measurable pipeline.
• Drive ABM & Segment Programs: Activate targeted ABM and segment plays in partnership with Sales. Orchestrate multi-touch engagement across priority accounts to generate and accelerate opportunities.
• Generate & Accelerate Pipeline: Own MQL, SAL, SQL, and Opportunity targets. Monitor conversion rates and pipeline velocity; identify gaps early and deploy corrective actions to stay on track.
• Partner with Sales Leadership: Act as the marketing lead for the Americas Sales team. Align on target accounts, campaign priorities, and performance goals to ensure reps hit their number.
• Optimize & Scale: Improve funnel quality (MQL → SQL → Opportunity), streamline lead scoring and routing, and continuously test and optimize channel performance.
• Innovate : Experiment with and leverage new technology (AI) to test new approaches across targeting, creative, personalization, and automation — proactively identifying opportunities to unlock scalable pipeline growth

Requirements

• 7+ years in B2B demand generation, ideally in SaaS and enterprise segments.
• Proven experience owning regional pipeline targets and delivering measurable revenue impact.
• Strong understanding of ABM, lifecycle marketing, and full-funnel performance metrics.
• Experienced collaborating with Sales leadership and RevOps to drive alignment and execution.
• Data-driven, hands-on, and comfortable operating in fast-moving environments
• For roles based in the United States (including US Remote)

Benefits

• Unlimited PTO
• Low cost medical, dental, and vision plans
• Life insurance
• Accidental death and dismemberment (AD&D) insurance
• Dependent Care Savings Accounts and Flexible Spending Accounts
• Health Saving Account
• Short-term and long-term Disability
• Employee Assistance Program
• Employee Resource Groups
• 401(k) plan
• Paid parental leave
• Relief Fund
• Travel coverage