Demand Generation & Integrated Marketing Manager

Moline, IL (On-site)

$167K/yr – $250K/yrSenior Level10+ years expFull time

Posted 1 day ago

Job Summary

Own the marketing investments and demand-gen engine that align with commercial priorities to drive pipeline, revenue growth, and brand activation, while partnering with sales, dealers, and cross-functional teams to accelerate growth.

  • Own marketing investments to drive pipeline and revenue growth
  • Lead campaigns, digital, events, and channel collaborations to generate qualified demand
  • Partner with sales and dealers to accelerate demand and brand activation

Job Description

Responsibilities

  • The role aligns marketing investments with commercial priorities, building a high-performing marketing organization that balances commercial impact, customer engagement, dealer support, and brand excellence while driving measurable demand generation and business results.
  • This leader ensures marketing is viewed as a innovative growth engine by generating qualified demand through campaigns, digital marketing, content, events, dealer co-marketing, and brand activation that directly support Deere's Construction and Forestry's growth priorities.

Requirements

  • 10+ years of progressive marketing leadership experience, including team leadership and budget management
  • Demonstrated success leading B2B marketing, demand generation, product marketing, channel marketing, or integrated marketing organizations
  • Proven ability to link marketing investments to pipeline development, revenue growth, customer acquisition or revenue growth outcomes
  • Bachelor's degree in Marketing, Business, Communications, or related field

Preferred

  • Experience working closely with sales organizations and channel partners
  • Familiarity with CRM, leveraging AI and marketing automation platforms
  • Strong analytical and business acumen with expertise in marketing measurement and performance management
  • Experience leading organizational change, cross-functional collaboration, and team development
  • Familiarity with Construction industry and jobsite solutions

Benefits

  • At John Deere, you are empowered to create a career that will take you to where you want to go while working in an inclusive team environment. Here, you'll enjoy the freedom to explore new projects, the support to think outside the box and the advanced tools and technology that foster innovation and achievement. Additionally, we offer a comprehensive reward package to help you get started on your new career path, including:
  • Flexible work arrangements
  • Highly competitive base pay
  • Savings & Retirement benefits (401K and Defined Contribution)
  • Healthcare benefits with a generous company contribution in the Health Savings Account
  • Adoption assistance
  • Employee Assistance Programs
  • Tuition assistance
  • Fitness subsidies and on-site gyms at specific Deere locations
  • Charitable contribution match
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John Deere

3.9 Glassdoor

It doesn’t matter if you’ve never driven a tractor, mowed a lawn, or operated a dozer. With John Deere’s role in helping produce food, fiber, fuel, and infrastructure, we work for every single person on the planet. It all started nearly 200 years ago with a steel plow. Today, John Deere drives innovation in agriculture, construction, forestry, turf, power systems, and more.

Moline, Illinois, USA
53K employees (1,961 in marketing)
73% recommend to a friend
59% CEO approval

Salaries

Posted range

$167K/yr – $250K/yr

Taken straight from the job posting.

See all John Deere salaries

Marketing Team

Marketing Team Size
1,339 (3% of company)
Median Tenure
15.3 years
Marketing Roles Posted (Last 30 Days)
3

Funding

Total Funding
$2B
Last Raise
$2B
Post IPO Debt, 1 years ago

Funding History

  • Jan 2025
    Post IPO Debt • $2B

Traffic Signals

Monthly Visitors
4.7M
Monthly Google Ads Budget
$519K
Traffic Source Mix
Search
37.2%
Direct
53.8%
Referral
7.2%
Social
0.9%
Paid
0.9%

Headcount Trend

Current headcount: ~52.7K

Recent News

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Demand Generation & Integrated Marketing Manager

John Deere · Moline, IL · On-site