Requirements

• 5–6 years in demand generation, growth and expansion, or performance marketing at a B2B SaaS company. A good chunk of it is hands-on in channels, not just owning strategy or managing people who do the work.
• You’ve personally run paid acquisition. Built the campaigns, written the ads, held the budget, pivoted fast. You can tell us about one channel you scaled and one you shut down, and what you learned from both.
• You are willing to dip your feet into every possible watering hole our potential customers might be hiding and nudge them out. This role expands both demand gen and growth; we need you to ferret out our best bets.
• You think in unit economics. CAC, payback period and LTV:CAC are how you make an argument, not terms you’ve heard in meetings.
• Self-serve or product-led experience. You understand PLG and self-serve buying cycles and how to engage with clarity. If your background is purely enterprise pipeline (MQL targets, SDR handoffs, six-month cycles) this genuinely will not translate, and we’d rather say so now.
• You’re comfortable with imperfect data. Our attribution is being rebuilt as we speak. You’ll help define what “good” looks like rather than inheriting it.
• You can write. Ad copy, landing pages, partner outreach, and a Reddit comment that doesn’t read like marketing.
• You work well without scaffolding. We’re small. There’s no demand gen team beneath you, no one to hand things to, and no playbook to reference.

Preferred

• Nice to have, not required. Experience with construction, trades and home builder audiences. Affiliate or partner program experience. HubSpot, Amplitude, or Databox. An instinct for creative and video production. Social media platforms and YouTube hands-on.

Benefits

• Health, dental and vision. Matching 401(k). Paid time off, HSA + Dependent Care FSA. Volunteer paid time off matching. Annual training / education stipends. Office setup bonus.