Responsibilities

• Demand Generation: Support end-to-end strategy and execution of demand generation for rePurpose, spanning email marketing, paid advertising, in-person events, and experimental channels such as channel partnerships, referral programs, and customer advocacy campaigns.
• Project Management: Independently manage complex, cross-functional marketing projects from ideation through execution with minimal oversight.
• Funnel Optimization: Segment our ideal customer profiles into TOFU, MOFU, and BOFU buckets, and use our CRM to manage the lead lifecycle, refine lead scoring, and optimize conversion at every stage in partnership with Sales.
• Metric Tracking & Performance Analysis: Define and track the metrics that matter most to our growth, and run regular analysis to sharpen the performance of campaigns and strategies.
• Innovative Thinking & Experimentation: Identify new ways to scale the business, acquire customers, and drive retention, using competitive analysis to spot threats and opportunities early.
• Cross-Functional Collaboration: Partner closely with sales, finance, product, and design, while managing external stakeholders and knowing when to bring in outside resources to keep growth initiatives moving.

Requirements

• 5-7 Years in B2B Growth Marketing: A strong track record creating and executing full-funnel, data-driven acquisition strategy at a high-growth company, with particular strength in paid channels like Google and LinkedIn.
• Data-Driven and Analytical: Skilled at measuring and reporting on campaign performance, using data to continually sharpen ROI and inform strategy.
• Technical Fluency: Strong working knowledge of HubSpot, GA4, Marketo, ABM platforms (like 6sense), digital ad platforms, SEO, CRO, and analytics tools like Amplitude and Tableau.
• Strong Communicator: A clear, compelling writer who can craft copy across channels, collaborate effectively across teams, and present strategy and insights directly to founders and leadership.
• The Right Mentality: Hungry, capable, and ambitious, with an entrepreneurial spirit and a persistent drive to figure out what will move the needle.

Benefits

• Employee Benefits & Wellness Funds: Access medical coverage, a wellness fund, learning opportunities, and WeWork partnerships.