Responsibilities

• End-to-End Campaign Execution
• Own the full execution lifecycle of assigned integrated campaigns, leveraging execution playbooks and standards set by the function. You manage timelines, dependencies, and quality across multiple workstreams and make tactical decisions to keep programs on track and aligned to objectives.
• Cross-Channel Orchestration
• Serve as the central hub for your campaigns, actively managing cross-functional dependencies and timelines to ensure programs launch on time. You coordinate and integrate the efforts of channel owners (Paid Media, Web, Lifecycle, Field) and Brand partners to create a single, cohesive customer journey. You hold teams accountable to SLAs and escalate blockers proactively.
• Brief Development & GTM Alignment
• Drive the creation of clear, comprehensive campaign briefs that detail objectives, targeting, messaging, and channel mix, ensuring full strategic alignment with PMM, Content, Brand, and Revenue teams. You synthesize feedback and make recommendations to refine strategy when data or stakeholder input suggests adjustments.
• Pipeline Accountability & Resiliency
• Own campaign performance management against funnel targets (leads, MQLs, IOs). When programs underperform, you proactively identify new tactics, iterate on existing ones, and champion a resilient, test-and-learn mindset to ensure we hit our goals. You take ownership of outcomes and adjust course as needed.
• Data Analysis & Iteration
• Rigorously measure campaign performance, communicate results to key stakeholders, and derive actionable insights that inform future optimization and budget allocation decisions. You build the measurement infrastructure for your campaigns and use data to make trade-off decisions.

Requirements

• 5+ years of experience in demand generation, integrated marketing, or campaign management, preferably in a B2B environment, with a demonstrated ability to execute complex workflows adhering to strict GTM standards and SLAs.
• You take ownership of delivery and hold yourself and teams accountable to commitments.
• A natural collaborator who excels at building relationships and influencing stakeholders across different teams to achieve shared campaign goals.
• You communicate with clarity and conviction, earn trust quickly, and navigate competing priorities with diplomacy.
• You are comfortable working with marketing metrics to measure campaigns and possess a resilient mindset, focused on iterating quickly based on data.
• You see setbacks as learning opportunities and adjust tactics without losing momentum.
• You exercise good judgment within your campaign scope, making decisions without requiring constant direction.
• You know when to escalate and when to solve problems independently. You balance speed with rigor.
• You embrace a test-and-learn approach, prioritizing rapid execution, failing fast, and iterating quickly to drive continuous improvement.
• Excellent written and verbal communication skills, capable of presenting complex information clearly and driving alignment.

Benefits

• If you'd like to work in a supportive, entrepreneurial environment, are interested in building something meaningful and having fun while doing it, we'd love to hear from you.
• Diversity At Justworks
• Justworks is an equal opportunity employer open to all qualified applicants regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital or familial status, disability, pregnancy, gender identity or expression, veteran status, genetic information, or any other legally protected status. Justworks is fully dedicated to providing necessary accommodations to candidates with disabilities who may require reasonable accommodations. We also provide reasonable accommodations to employees based on their sincerely held religious beliefs, as well as for other covered reasons consistent with applicable federal, state, and local laws. If you're in need of a reasonable accommodation, please reach out to us at accommodations@justworks.com. Your comfort and success matter to us, and we're here to ensure an inclusive experience.