Demand Generation Associate

Responsibilities

• Execute integrated campaigns from brief to launch. Build emails, landing pages, and forms, and coordinate timelines across the team.
• Run our webinar program end to end: topics, speakers, promotion, registration, the live session, and follow-up.
• Promote content across owned, earned, and paid channels, including email, LinkedIn, content syndication, and partner co-marketing.
• Support paid media with audience building, ad copy, and performance tracking, working with any agencies or tools we use.
• Grow our database with the right buyers. Build and clean target lists, manage imports, and keep segmentation accurate.
• Coordinate event promotion, so prospects know we'll be there and book time with us before we arrive.
• Own the logistics of our case study program. You'll source willing customers through Customer Success and Sales, schedule interviews, manage approvals, and keep the customer experience smooth from first ask to final sign-off.
• Turn campaign content and case studies into assets reps can use in follow-up, adapting our existing messaging for new industries and use cases.
• Build target lists and campaign materials for our ABM pilot, in partnership with the MDR.
• Report on campaign performance: what's driving new leads, MQLs, and pipeline, and what isn't. Recommend where to shift effort.

Requirements

• Experience: 0 to 2 years in B2B marketing, demand generation, marketing operations, or a related role. Internships and campaign work count.
• Execution: You ship. You can take a campaign from idea to launch on a deadline and sweat the details along the way.
• Analytical mindset: You're comfortable with numbers. You look at results, figure out why something worked or didn't, and adjust.
• Writing: Clear, compelling copy for emails, landing pages, and ads, adapted for technical and compliance audiences.
• Tools: Familiarity with a marketing automation platform or CRM, such as HubSpot, is a plus. So is experience with LinkedIn ads.
• Relationship skills: You're comfortable working with customers and internal teams, and you make people feel their time is well spent.
• Technical curiosity: You're willing to learn a technical product and eager to understand data privacy, AI, and compliance.
• Low ego, high ownership: You see list cleanup, form testing, and UTM tracking as part of the craft.

Benefits

• comprehensive benefits.