Demand Generation & ABM Director

San Francisco, CA (Remote)

$150K/yr – $200K/yrDirector/Executive8+ years expFull time

Posted 7 hrs ago

Job Summary

Own and execute ABM and demand-gen programs across named strategic accounts, driving pipeline with AI-enabled signals, orchestration of tools, and close collaboration with sales.

  • Lead named-account ABM programs with 1:1, 1:few, and 1:many plays.
  • Manage demand-gen campaigns, funnel metrics, and budget with HubSpot, Salesforce, and AI-enabled tooling.
  • Partner with RevOps and sales to align plays and pipeline.

Job Description

Responsibilities

  • ABM (the core) - Tier and prioritize a named list of strategic accounts, and run 1:1, 1:few, and 1:many programs against them.
  • Run a modern, signals-based motion: capture intent, enrich and score accounts, and route activated accounts to sales with the context to act.
  • Orchestrate the ABM stack (ZoomInfo, Clay, LinkedIn, Reachdesk) with RevOps, and partner with sales daily on accounts, plays, and pipeline. No Tier 1 account sits untouched.
  • Demand generation (the engine underneath) - Own the broader program (campaigns, nurture, email, webinars, paid, events) as air cover for the account motion.
  • Own the funnel and its metrics, plus lead scoring, routing, and hygiene, in HubSpot and Salesforce.
  • Own and manage the demand-gen budget, metrics-first.
  • The base salary for this role ranges from $150,000 to $200,000. Compensation is determined based on several factors, including skills, experience, job scope, location, and relevant market compensation data.

Requirements

  • 8+ years driving pipeline at a B2B enterprise software company, selling large-dollar deals with long, multi-stakeholder cycles.
  • Real ABM experience: you have built named-account programs, prioritized accounts, coordinated with sales, and measured influence. You have run ABM, not just bought the tool.
  • Fluency in the modern, signals-based ABM playbook: intent data, enrichment, scoring, and orchestration.
  • Agentic, AI-driven marketing: you run the function with AI, not around it. Hands-on with Clay, Claude, and similar, with real AI-driven work to show.
  • Hands-on with HubSpot and Salesforce.
  • Metrics-first, and comfortable being held to a pipeline number alongside senior sales counterparts.
  • A builder’s mindset. This is a stand-up, and no task is beneath you.

Preferred

  • Experience marketing AI, ML, data, or other technical enterprise platforms.
  • Experience with regulated-industry buyers (financial services, government, healthcare).
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h2o.ai

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Founded in 2012, H2O.ai is on a mission to democratize AI. As the world’s leading agentic AI company, H2O.ai converges Generative and Predictive AI to help enterprises and public sector agencies develop purpose-built GenAI applications on their private data. With a focus on Sovereign AI—secure, compliant, and infrastructure-flexible deployments—H2O.ai delivers solutions that align with the highest standards of data privacy and control.Its open-source technology is trusted by over 20,000 organizations worldwide, including more than half of the Fortune 500. H2O.ai powers AI transformation for companies like AT&T, Commonwealth Bank of Australia, Singtel, Chipotle, Workday, Progressive Insurance, and NIH.H2O.ai partners include Dell Technologies, Deloitte, Ernst & Young (EY), NVIDIA, Snowflake, AWS, Google Cloud Platform (GCP) and VAST. H2O.ai’s AI for Good program supports nonprofit groups, foundations, and communities in advancing education, healthcare, and environmental conservation. With a vibrant community of 2 million data scientists worldwide, H2O.ai aims to co-create valuable AI applications for all users.H2O.ai has raised $256 million from investors, including Commonwealth Bank, NVIDIA, Goldman Sachs, Wells Fargo, Capital One, Nexus Ventures and New York Life.Join us on the movement at www.h2o.ai.

Founded in 2012
Mountain View, California, USA
40% recommend to a friend
42% CEO approval

Salaries

Posted range

$150K/yr – $200K/yr

Taken straight from the job posting.

See all h2o.ai salaries

Marketing Team

Median Tenure
5.1 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$251.1M
Last Raise
$100M
Secondary Market, 3 years ago

Funding History

  • May 2023
    Secondary Market
  • Nov 2021
    Series E • $100M
  • Aug 2019
    Series D • $72.5M

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Demand Generation & ABM Director

h2o.ai · San Francisco, CA · Remote