Demand Gen Manager

Responsibilities

• Run a stage-based activation program (awareness through revenue) that moves new signups to active, paying use of the texting and organizing toolkit through Election Day.
• Drive the highest-impact activation step, business texting (10DLC) registration, through targeted emails and drop-off recovery, in partnership with the email coordinator.
• Own paid media as it transitions back to growth marketing: audit and manage Google, Meta, and LinkedIn campaigns, with Google Ads carrying the majority of budget.
• Design and launch new paid channels and tactics to test, and report clearly on what to scale or cut.
• Produce get-out-the-vote (GOTV) content for the organizing toolkit: a blog series, a webinar, an early-voting series, and a pre-election newsletter push.
• Build acquisition content for the website builder, including a competitive one-pager and candidate-facing campaigns ahead of the 2027 filing window.
• Support November and December candidate trainings with campaign content and promotion.
• Track the funnel by stage, plus email, content, and landing-page metrics, against revenue and activation goals, and report weekly on progress.

Requirements

• 5+ years in demand generation or growth marketing, ideally at a B2B or B2C SaaS company.
• Proven results driving product activation and conversion, not just top-of-funnel leads.
• Strong, hands-on paid media skills, especially Google Ads, plus Meta and LinkedIn Ads.
• Experience building lifecycle and nurture programs in HubSpot.
• Comfort owning a funnel end to end: setting goals, reading the data, and changing course quickly.
• Ability to create or direct content (blogs, webinars, one-pagers) that drives action.
• Self-direction in a fast-moving, deadline-driven environment with fixed dates you can't move.
• Alignment with the client's mission of supporting Democratic and progressive candidates and causes.

Preferred

• Experience taking over or rebuilding paid media accounts mid-flight.
• Familiarity with SMS marketing and 10DLC registration.
• Experience marketing to small businesses, nonprofits, or first-time buyers.
• Product analytics experience (e.g., Mixpanel or similar).
• Tools: HubSpot, Google Ads, Meta Ads, LinkedIn Ads
• Political experience is not required. A strong SaaS growth background is preferred.