Lead Generation Specialist
BEECON
New York City, NY (Remote)
$30/hr - $50/hrIn-houseContractMid level
6 hrs ago
Demand Gen Manager
New York, USA (On-site)
$130K/yr – $170K/yrManager3+ years expFull time
Posted 6 months ago
Job Summary
Drive demand-gen for Thoughtly by owning data strategy, ABM campaigns, and end-to-end pipeline to fuel growth.
- Own data layer, ICP enrichment, and segmentation to target the right accounts.
- Must-have: 3+ years in B2B SaaS demand gen with ABM, $25k+ ACV experience, and proven pipeline ownership.
- Strong emphasis on ruthless budget optimization and measurable CAC payback.
Job Description
Responsibilities
- Own and maintain the data layer: hygiene, enrichment (Clay/Clearbit), and ICP segmentation so every campaign hits the right accounts with the right context
- Manage paid channels with a strict ICP filter: LinkedIn ABM, Google, newsletter sponsorships, podcast placements. No spray-and-pray
- Instrument campaign tracking end-to-end: UTMs, conversion events, offline attribution — so we actually know what's working
- Build and own the pipeline reporting dashboard in HubSpot
- Coordinate with AEs on account-level plays: who needs air cover, who's warming up, who's about to go dark
- Own Thoughtly's GEO strategy and visibility in AI search
- Work with our Product Marketing Manager to turn competitive intelligence and case studies into campaign fuel
- Kill underperforming spend ruthlessly. Double down on what actually sources pipeline
Requirements
- 3+ years in B2B demand gen or growth marketing at a SaaS company selling at $25K+ ACV — you’ve owned pipeline, not just MQLs
- Hands-on ABM experience: you’ve built target account lists, run multi-channel campaigns against them, and can show the pipeline that came out the other side
- Deep HubSpot operations experience (workflows, properties, attribution, reporting)
- Experience building/maintaining marketing data models and segmentation
- Strong analytical skills: you can build attribution models, calculate CAC payback, and make budget reallocation decisions based on data, not gut
- Self-starter who’s built a demand gen function from scratch, not just optimized an existing one
- Demonstrated smarts - either in school, in a side hustle, or some other way you’ve shown you learn quickly, deeply, and well
- You use AI tools hourly for marketing workflows — not just “aware of AI,” but actively designing campaigns and automations around them
Preferred
- Familiarity with the conversational AI / voice AI space (Retell, Vapi, Bland AI, Replicant)
- Experience with GEO/AEO — optimizing for AI answer engines, not just Google
- You’ve worked at an early stage company where “marketing team” meant you and maybe one other person
Thoughtly
Thoughtly is revolutionizing calling by helping businesses deploy human-like AI voice agents in under 20 minutes. Using a no-code, drag and drop UI, users write or import the agent's script, customize the agents voice and personality, and deploy - no technical expertise required. Thoughtly agents come pre-skilled and are able to handle calls for Retail, Real Estate, Hospitality, Transportation, Legal, Utility, and Insurance companies out-of-the-box. For those customers looking to deploy AI agents without lifting a finger, Thoughtly has an Agent Accelerator Program. Interested in learning more? Visit www.thoughtly.com
Salaries
Posted range
$130K/yr – $170K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
2 (13% of company)
Marketing Roles Posted (Last 30 Days)
1
Funding
Total Funding
$4M
Last Raise
$1M
Pre Seed, 3 years ago
Funding History
- Aug 2023Pre Seed • $1M
Traffic Signals
Monthly Visitors
18.3K
Monthly Google Ads Budget
$769
Traffic Source Mix
Search
29.5%
Direct
53.2%
Referral
7.2%
Social
8.8%
Paid
1.1%
Headcount Trend
Current headcount: ~15
Links
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