Demand Gen BA
Catapult Federal Services
Irving, TX (Remote)
In-houseFull-timeMid level
12 hrs ago
Demand Gen Manager
South Salt Lake, UT (Remote)
$158K/yr – $238K/yrManager6+ years expFull time
Posted 5 weeks ago
Top 1% of applicants do these two things.
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Job Summary
Own the enterprise demand engine across paid, email, lifecycle, ABM/ABX, events, and analytics, with AI-driven personalization and tight RevOps alignment to drive pipeline.
- Demand strategy and channel ownership: set the plan across paid media, email, lifecycle, ABM, content distribution, and integrated campaigns.
- Account-driven GTM and events: build named-account programs and end-to-end webinar and event programs that feed the funnel.
- Analytics and reporting: define KPIs, connect HubSpot, Salesforce, and website data, and translate insights into pipeline actions.
Job Description
Responsibilities
- Demand Strategy & Channel Ownership: Set the demand generation strategy across paid media, email, lifecycle, ABM/ABX, content distribution, and integrated campaigns
- Investment & Allocation: Make smart investment calls across channels — recommending allocation, prioritizing spend, and partnering with the Head of Marketing to maximize pipeline impact
- Account-driven GTM: Build account-driven GTM programs that engage a defined, named-account buyer set — designed for scale through AI-driven personalization, enrichment, and signal-based activation
- Funnel Flex: Flex programs across top, middle, and bottom of funnel as business needs shift
- Events & Webinars Strategy: Set the strategy for our event program — trade shows, field activations, and executive dinners — with measurable pipeline outcomes
- Events & Webinar Execution: Manage an event coordinator who runs event logistics; you will own on-site execution
- Webinar Program: Own our webinar program end-to-end, including content development, speaker coordination, promotion (co-owned with media partner), and redistribution — a meaningful opportunity to shape Afresh's voice across the funnel
- Content Distribution & PMM Alignment: Partner with PMM, content, and sales to design distribution plans that get the right content in front of the right buyers at the right moment
- Analytics & Reporting: Evolve our marketing stack alongside RevOps — bringing your perspective on the AI tools, agents, and workflows that should sit at the center of a modern demand engine
- Signal-based Automation & KPI Definition: Lead our approach to signal-based automation, lead scoring, and intent-driven campaign activation; Define KPIs and build full-funnel reporting connecting HubSpot, Salesforce, and our website
- Performance Reporting: Report on demand performance with clear, synthesized insights and recommendations; Partner with Revenue Leadership and Sales; manage an event coordinator for pre-event logistics
- PMM Collaboration: Work with PMM to shape messaging and ensure content reaches buyers in the right format at the right moment
Afresh
Afresh is on a mission to eliminate food waste and make fresh food accessible to all. Our purpose-built AI-powered, end-to-end solution is revolutionizing the fresh supply chain. Proven across 12000+ North American stores with partners like Albertsons, Fresh Thyme, and Stater Bros., we solve fresh's core challenge–data inconsistencies, unpredictable demand, and operational disconnects—to drive optimized fresh decision making, unprecedented efficiency, and profitability for retailers. Together, we've helped our partners prevent 200 million pounds of food from going to waste. Working at Afresh represents a one-of-a-kind opportunity to have massive social impact at scale by leveraging uncommonly impactful software!
