• Demand Strategy & Channel Ownership: Set and execute the demand generation strategy across paid media, email, lifecycle, ABM/ABX, content distribution, and integrated campaigns
• Events & Webinars: Set the strategy for our event program — trade shows, field activations, and executive dinners — with measurable pipeline outcomes
• Analytics & Reporting: Define KPIs and build full-funnel reporting (with RevOps) that connects HubSpot, Salesforce, and our website into a clear view of pipeline performance and ROI
• Build account-driven GTM programs that engage a defined, named-account buyer set — designed for scale through AI-driven personalization, enrichment, and signal-based activation
• Partner with PMM, content, and sales to design distribution plans that get the right content in front of the right buyers at the right moment
• Lead scoring, intent-driven campaign activation, and signal-based automation to drive pipeline
• Manage an event coordinator who runs event logistics; you will own on-site execution
• Own our webinar program end-to-end, including content development, speaker coordination, promotion, and redistribution
• Report on demand performance with clear, synthesized insights and recommendations

Requirements

• 6+ years of demand generation experience at an enterprise B2B SaaS company, ideally one selling into a defined, named-account market
• Direct experience setting demand strategy and making investment calls — channel mix, allocation, and prioritization decisions
• A clear point of view on the modern AI-native marketing stack — you've proven out tools and workflows in your own work and bring informed recommendations to the team
• Hands-on experience building and running campaigns in HubSpot, on LinkedIn, and Google, including copy, tracking, and reporting
• Demonstrated experience leading Tier 1 events end-to-end, including booth strategy, executive dinners, and on-site sales coordination
• Experience running webinar programs end-to-end, including content development and distribution
• Breadth across demand channels — paid acquisition, email and lifecycle, ABM/ABX, webinars, content distribution, web optimization, and marketing analytics
• Strong writer across campaign copy, email, landing pages, and webinar promotion
• Expect 5% travel for Tier 1 events

Benefits

• Comprehensive Health & Wellness: Comprehensive medical, dental, and vision coverage for you and your family, with the majority of premiums covered by Afresh. We also provide dedicated mental health support and counseling services.
• Invested in Your Future: Competitive base salary, meaningful equity (U.S. employees), and a 401(k) program with a generous company match.
• Flexible & Modern Workspace: Whether you work from home or a local office, we support your setup with a home office stipend and 'Coworking Wallets' for flexible workspace access.
• Growth-Obsessed Culture: We believe in continuous learning. Every employee receives an annual professional development budget to master new skills and grow their career at Afresh.
• Holistic Monthly Stipends: Beyond your paycheck, we provide monthly stipends for 'Betterment' (wellness/lifestyle) and telecommunications
• Time to Recharge: Flexible paid time off to take the time you need to recharge.
• Full-time U.S. employees are eligible for these benefits