Demand Generation Manager - VC Backed Startups
SignalFire
USA (Remote)
$100K/yr - $200K/yrIn-houseFull-timeMid level3+ years exp.
10 hrs ago
Demand Gen Manager
Seattle, WA (Remote)
$158K/yr – $238K/yrSenior Level6+ years expFull time
Posted 5 weeks ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own a data-driven demand engine for enterprise SaaS, shaping paid, email and ABM programs with AI-native stack decisions and a clear funnel to pipeline ROI.
- Growth infrastructure: Set and optimize channel mix, budgeting, and cross-functional alignment with RevOps.
- Demand programs: Run account-driven campaigns and webinars that feed sales with qualified pipeline.
- Lifecycle signal strategy: Implement intent, automation, and enrichment to power personalized activation across top to bottom funnel.
Job Description
- Set and execute the demand generation strategy across paid media, email, lifecycle, ABM/ABX, content distribution, and integrated campaigns
- Make smart investment calls across channels — recommending allocation, prioritizing spend, and partnering with the Head of Marketing to maximize pipeline impact
- Build account-driven GTM programs that engage a defined, named-account buyer set — designed for scale through AI-driven personalization, enrichment, and signal-based activation
- Flex programs across top, middle, and bottom of funnel as business needs shift
- Set the strategy for our event program — trade shows, field activations, and executive dinners — with measurable pipeline outcomes
- Manage an event coordinator who runs event logistics; you will own on-site execution
- Own our webinar program end-to-end, including content development, speaker coordination, promotion (co-owned with media partner), and redistribution
- Partner with PMM, content, and sales to design distribution plans that get the right content in front of the right buyers at the right moment
- Evolve our marketing stack alongside RevOps — bringing your perspective on the AI tools, agents, and workflows that should sit at the center of a modern demand engine
- Lead our approach to signal-based automation, lead scoring, and intent-driven campaign activation
- Define KPIs and build full-funnel reporting (with RevOps) that connects HubSpot, Salesforce, and our website into a clear view of pipeline performance and ROI
- Report on demand performance with clear, synthesized insights and recommendations
- Comprehensive Health & Wellness: Comprehensive medical, dental, and vision coverage for you and your family, with the majority of premiums covered by Afresh. We also provide dedicated mental health support and counseling services.
- Invested in Your Future: Competitive base salary, meaningful equity (U.S. employees), and a 401(k) program with a generous company match.
- Flexible & Modern Workspace: Whether you work from home or a local office, we support your setup with a home office stipend and "Coworking Wallets" for flexible workspace access.
- Growth-Obsessed Culture: We believe in continuous learning. Every employee receives an annual professional development budget to master new skills and grow their career at Afresh.
- Holistic Monthly Stipends: Beyond your paycheck, we provide monthly stipends for "Betterment" (wellness/lifestyle) and telecommunications to ensure you have what you need to thrive.
- Time to Recharge: Flexible paid time off to take the time you need to recharge.
Afresh
Afresh is on a mission to eliminate food waste and make fresh food accessible to all. Our purpose-built AI-powered, end-to-end solution is revolutionizing the fresh supply chain. Proven across 12000+ North American stores with partners like Albertsons, Fresh Thyme, and Stater Bros., we solve fresh's core challenge–data inconsistencies, unpredictable demand, and operational disconnects—to drive optimized fresh decision making, unprecedented efficiency, and profitability for retailers. Together, we've helped our partners prevent 200 million pounds of food from going to waste. Working at Afresh represents a one-of-a-kind opportunity to have massive social impact at scale by leveraging uncommonly impactful software!
