Demand Gen Lead

New York City, NY (Hybrid)

$140K/yr – $170K/yrMid Level5+ years expFull time

Posted 13 days ago

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Job Summary

Own and optimize the demand-gen machine end-to-end, building an agent-first ABM motion and full-funnel attribution to drive pipeline and revenue.

  • Lead an efficient, repeatable pipeline across paid, organic, events, and partnerships
  • Design and operate AI agents for outbound personalization and conversion signals
  • Partner with Sales and Product Marketing to sharpen ICP and ensure SLA-driven handoffs

Job Description

Responsibilities

  • Build an efficient, repeatable pipeline engine: paid, organic, ABM, events and partnerships — that compounds instead of resetting every quarter.
  • Establish and lead Paces’ account-based marketing motion, including but not limited to: segmentation, target account lists, and personalized programs aimed at solar, BESS, and data center developers.
  • Orchestrate an agent-first operation: design, deploy, and operate a bench of specialized AI agents — outbound personalization, conversion-signal monitoring, pipeline and attribution reporting — that do real production work from day one.
  • Launch full-funnel attribution so every dollar of spend and every agent’s output ties directly to pipeline and revenue and optimizes CAC.
  • Partner directly with Sales and Product Marketing to sharpen ICP targeting based on what’s converting in the market.
  • Own the demand generation strategy, channel mix, and the quality bar for your agent bench — kill what isn’t compounding, double down on what is.

Requirements

  • 5-8 years in demand generation or ABM, including roles owning pipeline/SAL targets in a B2B SaaS environment.
  • Direct, hands-on ABM experience — segmentation, target account selection, personalized multi-channel programs, and the results to back up the experience.
  • This is an agent-first role: you’ll design and operate AI agents as your core execution layer, so real hands-on experience building or deploying agents/automations for marketing workflows is essential.
  • Expertise with marketing automation, attribution, and ABM tooling (e.g., HubSpot, 6sense, Demandbase, or similar).
  • Experience partnering directly with sales leadership on pipeline targets and handoff SLAs.
  • Strong analytical fluency. You think in funnels and conversion, are comfortable owning funnel metrics end-to-end, and enjoy presenting to business partners and leadership, leading with insights.

Preferred

  • Leading a bench of agents to get the work done genuinely excites you — this is an agent-first role by design.
  • You think in systems and repeatable engines as a way to scale and accelerate campaign impact.
  • You default to data over opinion, but don’t let analysis paralysis slow you down.
  • You communicate crisply with sales and leadership, translating performance into business impact they can act on.
  • You want to build the pipeline motion for a category that’s still being defined, not maintain a playbook that already exists.

Benefits

  • Health, dental and vision insurance
  • Paid company holidays & PTO
  • Hybrid work in the office in Williamsburg, Brooklyn ~3x per week
Paces logo

Paces

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Paces is a platform that accelerates renewable energy projects by providing comprehensive, real-time insights on permitting, interconnection, and environmental risks. Our platform empowers the entire ecosystem, from renewable energy generation to industrial loads, to make faster, smarter decisions and de-risk projects from origination to development.

Founded in 2022
Brooklyn, New York, USA
70 employees (3 in marketing)
0% recommend to a friend

Traffic Signals

Monthly Visitors
8.1K
Traffic Source Mix
Search
26.7%
Direct
56.7%
Referral
6.9%
Social
8.5%
Paid
1.1%

Headcount Trend

Current headcount: ~71

Marketing Team

Marketing Team Size
3 (4% of company)
Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$13.8M
Last Raise
$11M
Series A, 2 years ago

Funding History

  • Jul 2024
    Series A • $11M
  • Jun 2022
    Seed • $2.8M