Responsibilities

• Manages the daily operations of Kia’s Dealer Marketing Groups (DMG) as well as the coordination and development of market-by-market promotions and event marketing affecting dealer operations.
• Position is responsible for supervising the strategic planning/development and implementation process for all DMG and market-by-market marketing activities as well as managing the DMG/Individual Dealer Advertising Support (DAS) budgets.
• Serves as the primary liaison for dealers, regions and national sales department for regional marketing requests.
• Position is responsible for managing and directing personnel associated with DMG/DAS functions.
• 1st Priority - 30%: Manages all aspects of the DMG program including: managing and providing direction to others, maintenance of the budget to comply with approved spending, media placement recommendations and developing Tier 2 advertising creative (includes TV production and stickers).
• 1st Priority - 30%: Assists in coordinating the development and execution of regional promotions and event marketing activities.
• Lead and manage market analysis for DMG’s using BDI/CDI metrics to determine fixed funding allocations.
• Manage and update existing DMG program templates to support continuous improvement of processes.
• 2nd Priority - 30%: Coordinates the monthly and quarterly marketing strategies with regions and agencies.
• 2nd Priority - 30%: Develops and executes marketing communication messages for the field, organization and dealers.

Requirements

• Bachelor’s degree in Marketing, Advertising, Business or equivalent directly related experience.
• 5-7 years minimum wholesale and retail automotive marketing experience
• 5 years minimum of retail advertising and promotions experience.
• Advertising Production, Print and TV Production, Knowledge of Media.
• Automotive Retail/wholesale.
• Legal clearance for promotions.
• Usage guidelines on Dealer Advertising Support (DAS) funds.

Preferred

• Strong project management skills
• Strong oral/written communication skills
• Proactive and entrepreneurial leadership style
• PC skills (Word, Excel, PowerPoint)
• Knowledge of Social Networking properties
• Knowledge of Mobile tools
• General knowledge of digital media and SEO
• Ability to create shifts in company culture

Benefits

• competitive benefits including premium paid medical, dental and vision coverage for you and your dependents
• 401(k) plan matching of 100% up to 6% of the salary deferral
• paid time off
• company lease and purchase programs
• company-wide holiday shutdown
• paid volunteer hours
• premium lifestyle amenities at our corporate campus in Irvine, California