Responsibilities

• Maintain and update guest databases to ensure accuracy, integrity, and compliance with company standards.
• Perform data segmentation to support targeted marketing campaigns across email, SMS, and direct mail channels.
• Assist with campaign setup and execution within CRM and marketing automation platforms.
• Schedule meetings and coordinate departmental communications to ensure alignment and efficiency.
• Manage campaign calendars (Direct Mail, App, Email), coordinate execution processes, and communicate deadlines to team members.
• Develop and maintain documentation for campaigns, standard operating procedures (SOPs), and training materials.
• Assist in preparations for presentations and reports for internal stakeholders to support decision-making.
• Coordinate with external vendors to manage campaign logistics and ensure adherence to budget expectations.
• Monitor inventory of promotional materials and campaign assets to support timely delivery.
• Collaborate with internal teams and external partners to ensure successful campaign execution.

Requirements

• Bachelor’s degree in business, marketing, and/or equivalent professional work experience preferred.
• Prior experience in hospitality and luxury resort environments is strongly preferred.
• Minimum of one year in a CRM, database marketing, or loyalty marketing role preferred.
• Experience coordinating database queries, list pulls, segmentation, and other database marketing initiatives is a plus.
• Must be able to maintain appropriate Gaming License card.
• Strong data-driven and analytical mindset with advanced Excel skills.
• Proficiency in MS Office Suite; familiarity with CRM and marketing automation platforms.

Preferred

• Prior experience in hospitality and luxury resort environments is strongly preferred.
• Experience coordinating database queries, list pulls, segmentation, and other database marketing initiatives is a plus.
• Familiarity with loyalty program initiatives would be beneficial