Responsibilities

• Lead Routing Architecture & Optimization: Manage and optimize all lead routing logic for both residential and commercial business lines to ensure zero lead-drop and maximum speed-to-lead.
• Future-Proofing: Evaluate and pilot emerging MarTech (CDP, real-time decisioning, and AI routing engines) to evolve our tech stack beyond current capabilities.
• System Integrity: Define identity-resolution rules and data taxonomies that ensure leads from disparate sources (web, third-party, behavioral) are unified correctly within the ecosystem.
• Data Pipeline Management: Serve as the marketing technology expert for Salesforce and LeadExec data integration to SFMC, ensuring lead data optimization to enable real time and trigger-based customer journeys.
• Data Quality: Ensure lead data quality, segmentation logic, and identity resolution.
• Personalization and intelligence: Implement dynamic content and AMPScript, Einstein recommendations, behavioral targeting, and scoring.
• Performance Engineering: Monitor lead data deliverability, frequency caps, and cross-channel fatigue rules to protect the premium customer experience.
• Governance, Privacy & Compliance: Ensure compliance with GDPR, CAN-SPAM, CCPA, TCPA; Ensure compliance with Legal and Security standards.
• Performance & Leadership: Team Enablement: Manage agencies and implementation partners.

Requirements

• Education: Bachelor’s degree in Marketing, Statistics, Computer Science, or related field (Master’s/MBA preferred).
• Experience: 5–10 years in database or lifecycle marketing
• Hands-on expertise with Salesforce, Salesforce Marketing Cloud, relational SQL, or similar.
• Proven track record of managing complex lead routing and omnichannel campaigns.
• Soft Skills: Strategic thinker capable of converting business goals into technical roadmaps and translating complex analytics into executive narratives.

Preferred

• Salesforce Marketing Cloud Administrator certification (nice to have)

Benefits

• Benefits Start Day 1 for Full-Time Colleagues - No Waiting Period!
• A career with the Rentokil family of companies can be a professional trajectory filled with opportunity. We pride ourselves on being a world-class team that rewards high performance, and we love to promote from within.
• All Full-Time Colleagues qualify for the following and Part-Time Colleagues qualify for most benefits after they meet certain criteria.
• Health and Wellness
• - Health benefits including Medical, Dental, Vision, Disability, and Life Insurance plus much more
• Savings and Retirement
• - 401(k) retirement plan with company-matching contributions
• Work-Life Balance
• - Vacation days & sick days
• - Company-paid holidays & floating holidays
• - A company mindset that prioritizes health, safety, and flexibility
• Professional and Personal Growth
• - Multiple avenues to grow your career
• - Training and development programs available
• - Tuition Reimbursement benefits (for FT Colleagues)