Data Scientist, Marketing Analytics

Responsibilities

• Master and be responsible for analyzing marketing and business performance.
• Build models better to understand the impact of our marketing investments and strategy
• Find the “story” in the data and communicate insights and opportunities with executives and other internal teams.
• Perform ongoing ad-hoc analyses to evaluate the efficiency of our marketing spend, build reporting infrastructure, and assist in making budgeting recommendations to optimize growth.
• Integrate captured event data with other customer data sources, such as surveys, ad publishers, and app store data.
• Support reporting and business intelligence needs of the entire Marketing team.

Requirements

• 3+ years of relevant experience in analytics or data science
• Experience building bayesian regressions and/or other marketing measurement techniques
• Experience designing, executing, and measuring geo experiments and causal inference techniques
• Ability to think objectively and interpret meaningful themes from quantitative and qualitative data
• Ability to build constructive and effective relationships with a broad and diverse group of business partners
• Ability to execute complex analytics projects where you have to determine salient questions in a complex ecosystem and present action-oriented conclusions
• Proficiency with SQL required
• Scripting skills, preferably in Python.
• Knowledge of statistics, specifically experimental design and analysis
• Proficiency in Microsoft Excel and Microsoft PowerPoint (or equivalents)

Preferred

• Curiosity about how things work, from both a business and technical perspective, leading to the identification and exploration of new strategic opportunities, potential improvements to our data infrastructure, and deepening our understanding of member behavior.
• Proactive collaborator skilled in engaging with cross-functional teams (Marketing, Product, Engineering, Machine Learning) to influence decision-making, confidently voicing concerns and alternative perspectives
• Ability to prioritize time across multiple projects and communicate timelines

Benefits

• Mind & Body – Medical, mental health, and wellness benefits to support your overall health and well-being
• Financial Wellness – Competitive compensation, 100% employer match on 401k contributions up to 10% (cap at $10,000), as well as an employee stock purchase program to help you feel supported in your financial security
• Unplug – Generous PTO and 14 paid holidays so you can unplug
• Career – Annual training allowance for professional development and ERG membership opportunities and events so you feel connected and empowered in your work
• Family – Families come in all shapes and sizes so we offer 20 weeks of 100% paid parental leave, fertility, adoption, and child care resources, as well as pet insurance and discounts
• Company Gatherings – We host company events where our employees get to know each other and build a sense of connection and belonging!