Data Operations and Reporting Analyst

Responsibilities

• Build and maintain recurring performance reports (weekly, monthly, campaign-level) using data from paid social platforms and analytics tools.
• Pull, clean, and validate data (spend, impressions, clicks, conversions, CPA/ROAS, etc.) for internal and client use.
• Update reporting templates and dashboards; maintain consistency in metrics and definitions across clients.
• Assist with campaign, ad set, and ad creation across paid social platforms (Meta required; others such as TikTok, LinkedIn, Pinterest, Reddit a plus).
• Apply correct naming conventions, budgets, bids, audiences, placements, and tracking parameters during setup.
• Monitor daily pacing, delivery, and flags (disapprovals, tracking issues, unexpected performance changes) and execute routine adjustments within defined guidelines.
• Perform pre-launch and post-launch QA checks to confirm targeting, budgets, tracking, and creative are correct.
• Help ensure pixels, tags, and UTM parameters are correctly implemented and consistently applied.
• Maintain documentation for accounts (structures, naming, reporting views) and support process improvements in reporting and operations.
• Run ad-hoc pulls and simple breakdowns (by audience, creative, placement, device, etc.) to answer specific performance questions.

Requirements

• 1–2 years of experience in digital marketing or paid media operations (agency experience preferred).
• Direct platform experience with Meta Ads Manager; exposure to at least one additional paid social platform.
• Strong proficiency in Google Sheets/Excel, including filters, pivot tables, and basic formulas.
• Experience building or maintaining performance reports.
• High attention to detail when working with budgets, naming, and tracking.
• Ability to manage multiple accounts and reporting cadences at once.
• Clear written communication, especially when summarizing performance for internal stakeholders.
• Candidates must have hands-on experience with paid social platforms and performance reporting.
• This role is for someone who is comfortable living in ad platforms and spreadsheets, and who can reliably turn raw data into clean reports and precise in-platform changes.

Preferred

• Experience in a digital marketing agency environment supporting multiple clients.
• Familiarity with web analytics tools (e.g., Google Analytics) and standard performance metrics.
• Exposure to BI or dashboard tools (e.g., Looker Studio, Tableau, Power BI).
• Basic understanding of pixels, conversion tracking, and UTMs.