Data Insights & Marketing Targeting Manager

Responsibilities

• Translate business and marketing strategies into detailed campaign data specifications, defining targeting criteria, audience selection logic, campaign parameters, and execution requirements while ensuring successful navigation through Compliance and governance approvals.
• Serve as a subject matter expert on marketing data assets, leveraging analytical tools such as SAS, SQL, Python, and Databricks to conduct complex data analysis, validate targeting strategies, and support campaign execution.
• Utilize Salesforce Data Cloud capabilities, including Audience Creation, Data 360 Queries, Query Editor, Data Transforms, Activations, and segmentation tools to develop and deploy targeted customer audiences.
• Conduct advanced customer, campaign, and performance analyses to identify trends, opportunities, and actionable insights that improve marketing effectiveness and drive business results.
• Partner with Marketing Planners, Business Line stakeholders, Compliance, Technology, and other cross-functional teams to support the development and execution of customer communications and marketing campaigns.
• Continuously evaluate and improve audience targeting methodologies, segmentation approaches, and data processes to increase efficiency, accuracy, and campaign performance.
• This role will be in office no less than 4 days per week

Requirements

• 5+ year of relevant experience; higher degree education and research tenure can be counted
• Undergraduate degree or advanced technical degree preferred (e.g., math, physics, engineering, finance or computer science)
• Applicants must have authorization to work in the United States without current or future need for TD sponsorship

Preferred

• Hands-on experience in executing marketing campaigns with Salesforce Data Cloud & Marketing Cloud
• Actual hands-on experience in creating audiences in Data Cloud and activating them
• In-depth hands-on experience with data analysis in a database environment using SAS, SQL, Python or R in formulating relevant and meaningful data analysis
• Experience in leveraging marketing segmentation techniques using customer and prospect data for targeting campaigns
• Strong communication skills to interact with stakeholders and influence marketing strategy

Benefits

• Our Total Rewards Package Our Total Rewards package reflects the investments we make in our colleagues to help them and their families achieve their financial, physical and mental well-being goals. Total Rewards at TD includes base salary and variable compensation/incentive awards (e.g., eligibility for cash and/or equity incentive awards, generally through participation in an incentive plan) and several other key plans such as health and well-being benefits, savings and retirement programs, paid time off (including Vacation PTO, Flex PTO, and Holiday PTO), banking benefits and discounts, career development, and reward and recognition. Learn more
• Additional Information: We’re delighted that you’re considering building a career with TD. Through regular development conversations, training programs, and a competitive benefits plan, we’re committed to providing the support our colleagues need to thrive both at work and at home.
• Colleague Development If you’re interested in a specific career path or are looking to build certain skills, we want to help you succeed. You’ll have regular career, development, and performance conversations with your manager, as well as access to an online learning platform and a variety of mentoring programs to help you unlock future opportunities.
• Training & Onboarding We will provide training and onboarding sessions to ensure that you’ve got everything you need to succeed in your new role.
• Accommodation TD Bank is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, status as a protected veteran or any other characteristic protected under applicable federal, state, or local law.